{"id":624288,"date":"2026-01-07T12:02:40","date_gmt":"2026-01-07T10:02:40","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=624288"},"modified":"2026-01-07T12:37:39","modified_gmt":"2026-01-07T10:37:39","slug":"tech-price-increases-coming-samsung","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gadgets\/624288-tech-price-increases-coming-samsung.html","title":{"rendered":"Tech price increases coming \u2014 Samsung"},"content":{"rendered":"\n

Samsung Electronics expects memory chip supply shortages to raise prices across the electronics industry, including potentially among its own consumer products.<\/p>\n\n\n\n

The South Korean company is the world\u2019s largest memory maker, but even its portfolio is not immune to the surging cost of the component essential to everything from smartphones and laptops to connected home appliances and self-driving cars.<\/p>\n\n\n\n

\u201cThere\u2019s going to be issues around semiconductor supplies, and it\u2019s going to affect everyone,\u201d Wonjin Lee, president and head of global marketing, said in an interview. <\/p>\n\n\n\n

\u201cPrices are going up even as we speak. Obviously, we don\u2019t want to convey that burden to the consumers, but we\u2019re going to be at a point where we have to actually consider repricing our products.\u201d<\/p>\n\n\n\n

Lee spoke from CES in Las Vegas, where Samsung is showing off its vast range of electronic products, from tiny wireless earbuds to\u00a0130-inch wall-dominating TVs. <\/p>\n\n\n\n

Like most consumer-facing brands at the show, Samsung is pitching its vision of a more interconnected, AI-enhanced lineup of products \u2014 and confronting the rising cost of production.<\/p>\n\n\n\n

The AI data center buildout boom has brought about\u00a0unprecedented demand\u00a0for high-bandwidth memory, a lucrative product that\u2019s lifted Samsung and fellow memory maker SK Hynix Inc.\u2019s stock prices to\u00a0new highs<\/a>, and constrained supply lines for other uses.<\/p>\n\n\n\n

Major brands including Dell Technologies Inc. and Xiaomi Corp. have warned about potential price increases, while others including Lenovo Group Ltd. last year began stockpiling memory chips in anticipation. <\/p>\n\n\n\n

Counterpoint Research in November forecast a 50% price rise for memory modules through the second quarter of this year.<\/p>\n\n\n\n

Samsung is better positioned than competitors who aren\u2019t able to manufacture memory for their own products, and Lee sees the company outpacing the broader market.<\/p>\n\n\n\n

\u201cWe\u2019re more optimistic about the outlook of 2026 than what we have experienced last year,\u201d he said.<\/p>\n\n\n\n

\u201cMobile phones, with the emergence of AI, I think people are looking at upgrading their products to be able to leverage the new technologies.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung Electronics expects memory chip supply shortages to raise prices across the electronics industry, including potentially among its own consumer products.<\/p>\n","protected":false},"author":341034,"featured_media":595883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[29],"tags":[42318,37244,102561,645,939,42376],"class_list":["post-624288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-ddr5","tag-memory","tag-memory-prices","tag-samsung","tag-samsung-electronics","tag-semiconductors"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/624288"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341034"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=624288"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/624288\/revisions"}],"predecessor-version":[{"id":624324,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/624288\/revisions\/624324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/595883"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=624288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=624288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=624288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}