{"id":632778,"date":"2026-03-11T11:01:42","date_gmt":"2026-03-11T09:01:42","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=632778"},"modified":"2026-03-11T13:26:14","modified_gmt":"2026-03-11T11:26:14","slug":"r1-9-billion-dstv-comeback-plan-revealed","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/632778-r1-9-billion-dstv-comeback-plan-revealed.html","title":{"rendered":"DStv comeback plan with price cuts and 1,000 new salespeople"},"content":{"rendered":"\n<p>Canal+ plans to spend up to \u20ac100 million (R1.9 billion) on a boost plan in 2026 to accelerate a MultiChoice turnaround and support the DStv owner&#8217;s return to sustainable growth.<\/p>\n\n\n\n<p>At the release of its annual financial results on Wednesday, the French media giant reported continued revenue and subscriber declines at MultiChoice.<\/p>\n\n\n\n<p>For the year ended 31 December 2025, MultiChoice revenue dropped by \u20ac142 million (R2.69 billion), driven by a loss of 500,000 subscribers. <\/p>\n\n\n\n<p>The latest results follow a cumulative loss of R7 billion in the broadcaster&#8217;s two previous financial years, which ran from 1 April 2023 to 31 March 2025.<\/p>\n\n\n\n<p>Canal+&#8217;s plan to return MultiChoice to profitability is structured around four strategic pillars designed to reignite subscriber growth and strengthen the business.<\/p>\n\n\n\n<p>Firstly, Canal+ will focus on having the most compelling content proposition in Africa, leveraging joint products, in-house channels, and global partnerships.<\/p>\n\n\n\n<p>The company said that producing thousands of hours of local African content and retaining key sports rights would remain a &#8220;cornerstone&#8221; of the business.<\/p>\n\n\n\n<p>Secondly, Canal+ plans to simplify and strengthen MultiChoice&#8217;s commercial propositions with clearer pricing, streamlined branding, and more effective marketing.<\/p>\n\n\n\n<p>Thirdly, it plans to increase subscriber growth by lowering entry costs through subsidies on user equipment, expanding its distribution network, and hiring over 1,000 on-the-ground salespeople.<\/p>\n\n\n\n<p>However, the plan is likely to include retrenchments. The last pillar of the strategy \u2014 Operational Excellence at Scale \u2014 includes initiating a voluntary severance plan at MultiChoice&#8217;s support functions.<\/p>\n\n\n\n<p>In addition, the company is launching a restructuring programme at Irdeto, its wholly-owned technology and cybersecurity company. &#8220;Restructuring&#8221; is often used as a euphemism for retrenchments.<\/p>\n\n\n\n<p>Canal+ said these interventions aimed to improve MultiChoice&#8217;s operational efficiency with best practices and a standardised operating model across markets.<\/p>\n\n\n\n<p>The company asserted the measures were consistent with the commitments it made to the Competition Tribunal during the acquisition of MultiChoice.<\/p>\n\n\n\n<p>That means South African employees across the MultiChoice Group should be safe from retrenchments for a few years.<\/p>\n\n\n\n<p>It also said the restructuring aligned with Canal+&#8217;s ambition to streamline certain functions while investing in activities that directly support MultiChoice&#8217;s growth and business development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shutting down Showmax and freezing supplier payments<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/03\/Showmax.jpg\" alt=\"\" class=\"wp-image-585780\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/03\/Showmax.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/03\/Showmax-600x338.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2025\/03\/Showmax-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Other cost-cutting measures detailed in the results include rationalising MultiChoice&#8217;s real estate portfolio and ending its standalone video streaming service Showmax.<\/p>\n\n\n\n<p>Showmax&#8217;s relaunch in early 2024 has cost MultiChoice billions of rand in development and licensing fees.<\/p>\n\n\n\n<p>That investment failed to deliver anywhere near the subscriber or revenue growth the company wanted to achieve.<\/p>\n\n\n\n<p>Following a comprehensive review of MultiChoice&#8217;s streaming activities, Canal+ officially announced that <a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/631992-goodbye-showmax.html\" data-type=\"link\" data-id=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/631992-goodbye-showmax.html\" target=\"_blank\" rel=\"noreferrer noopener\">Showmax would be shut down<\/a> in early March 2026.<\/p>\n\n\n\n<p>MultiChoice has already undertaken several cost-cutting exercises since the Canal+ acquisition in September 2025.<\/p>\n\n\n\n<p>In October 2025, it suspended payments to the broadcaster&#8217;s suppliers and demanded 20% discounts on invoices within weeks of acquiring MultiChoice.<\/p>\n\n\n\n<p>The company insisted that this was part of efforts over the two previous years to reduce costs and increase efficiency. <\/p>\n\n\n\n<p>&#8220;Managing spend in the business is important to ensure that MultiChoice continues to play a key role in the South African and African broadcasting ecosystem over the long term,&#8221; MultiChoice said.<\/p>\n\n\n\n<p>The broadcaster maintained that the adjustments would enable it to support numerous industries and fulfil its extensive public interest commitments made to the Competition Tribunal.<\/p>\n\n\n\n<p>To get the MultiChoice acquisition over the line, Canal+ agreed to procure local content from historically disadvantaged persons and small businesses.<\/p>\n\n\n\n<p>Another indicator of cost-cutting measures includes SuperSport not acquiring the rights to broadcast the 2026 Winter Olympics.<\/p>\n\n\n\n<p>The broadcaster has secured the rights to all previous Winter Olympics dating back to at least the 2014 Sochi Winter Games. <\/p>\n\n\n\n<p>MultiChoice also failed to sign an agreement with Warner Bros. Discovery for HBO content on M-Net, M-Net Movies, and Showmax.<\/p>\n\n\n\n<p>Instead, Canal+ has negotiated a new channel carriage and content deal across the entire group, which it announced in December. That deal reportedly excluded HBO.<\/p>\n\n\n\n<p>That has resulted in some of the world&#8217;s most sought-after movies and TV series being pulled from the platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The plan includes hiring 1,000 on-the-ground salespeople, but also &#8220;restructuring&#8221; MultiChoice technology and cybersecurity company for operational efficiency.<\/p>\n","protected":false},"author":341042,"featured_media":619050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[103190,11115,21383,85,263,48496,475,32140,3516,85519],"class_list":["post-632778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-2026-winter-olympics","tag-broadcasting-2","tag-canal","tag-dstv","tag-hbo","tag-irdeto","tag-multichoice","tag-showmax","tag-supersport","tag-warner-bros-discovery"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/632778"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341042"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=632778"}],"version-history":[{"count":20,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/632778\/revisions"}],"predecessor-version":[{"id":632890,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/632778\/revisions\/632890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/619050"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=632778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=632778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=632778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}