{"id":635683,"date":"2026-03-27T11:46:18","date_gmt":"2026-03-27T09:46:18","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=635683"},"modified":"2026-03-27T11:46:18","modified_gmt":"2026-03-27T09:46:18","slug":"the-most-expensive-marketing-mistake-south-african-businesses-make-with-a-simple-solution","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/industrynews\/635683-the-most-expensive-marketing-mistake-south-african-businesses-make-with-a-simple-solution.html","title":{"rendered":"The most expensive marketing mistake South African businesses make \u2013 With a simple solution"},"content":{"rendered":"\n<p>South African businesses are looking for high-impact ways to maintain visibility, attract customers, and improve growth in uncertain economic times.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact MyBroadband\u2019s marketing team.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Part of this process includes the streamlining of existing operations.<\/p>\n\n\n\n<p>In these situations, marketing budgets are often the first to fall \u2013 yet this is a big mistake.<\/p>\n\n\n\n<p>Marketing is what creates demand for your products and solutions in the first place. When sales are low, cutting the main driver of sales doesn\u2019t make sense.<\/p>\n\n\n\n<p>By downscaling your marketing efforts, you reduce your brand\u2019s visibility and give up market share to your competitors.<\/p>\n\n\n\n<p>This shift is gradual, yet difficult to reverse once market share is lost.<\/p>\n\n\n\n<p>Rebuilding brand awareness typically requires significantly more investment than maintaining it consistently in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p>Marketing is not merely an expense \u2013 it is the backbone of a successful business. <\/p>\n\n\n\n<p>It is the core function that drives awareness, demand, and long-term revenue.<\/p>\n\n\n\n<p>MyBroadband is South Africa\u2019s largest and most trusted technology news platform, and it offers a wide range of advertising solutions around which you can build a diverse and powerful marketing strategy to get your business back on track.<\/p>\n\n\n\n<p>Whether you\u2019re looking to reach a diverse tech audience or you want to target South Africa\u2019s most influential business leaders, MyBroadband has a solution for you.<\/p>\n\n\n\n<p>These advertising solutions include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsored articles with social media promotion<\/li>\n\n\n\n<li>Homepage and category takeovers<\/li>\n\n\n\n<li>Premium display advertising<\/li>\n\n\n\n<li>Podcast features on What\u2019s Next with Aki Anastasiou<\/li>\n\n\n\n<li>Professional video reviews<\/li>\n<\/ul>\n\n\n\n<p>Your campaign is guaranteed to reach a targeted and influential audience, thanks to MyBroadband\u2019s impressive readership.<\/p>\n\n\n\n<p>MyBroadband reaches 4.7 million readers every month, making it South Africa\u2019s largest and most trusted technology news platform.<\/p>\n\n\n\n<p>This audience includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>591,000 senior executives and decision-makers, including CEOs, CFOs, CTOs, CIOs, and directors<\/li>\n\n\n\n<li>1.1 million managers, including IT managers and mid-level leadership<\/li>\n\n\n\n<li>441,000 business owners<\/li>\n\n\n\n<li>1.7 million IT professionals who play a key role in purchasing decisions<\/li>\n<\/ul>\n\n\n\n<p>This rare mix of scale and influence makes MyBroadband an ideal partner for brands looking to reach South Africa\u2019s most important decision-makers and professionals.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact MyBroadband\u2019s marketing team.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Failing to invest in marketing does not save money, it quietly erodes growth, revenue, and market position over time.<\/p>\n","protected":false},"author":341030,"featured_media":635687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[28937],"tags":[521],"class_list":["post-635683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-mybroadband"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/635683"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341030"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=635683"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/635683\/revisions"}],"predecessor-version":[{"id":636382,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/635683\/revisions\/636382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/635687"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=635683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=635683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=635683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}