{"id":63784,"date":"2012-11-02T07:50:03","date_gmt":"2012-11-02T05:50:03","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=63784"},"modified":"2012-11-02T14:05:35","modified_gmt":"2012-11-02T12:05:35","slug":"ipad-mini-makes-debut","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gadgets\/63784-ipad-mini-makes-debut.html","title":{"rendered":"iPad Mini makes debut"},"content":{"rendered":"<p>The iPad mini made its debut on Friday as <a title=\"Apple\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/342717-Apple-Inc\">Apple<\/a> takes on rivals <a title=\"Amazon\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/356046-Amazon\">Amazon<\/a>, <a title=\"Google\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/314567-Google\">Google<\/a> and <a title=\"Samsung\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/333656-Samsung\">Samsung<\/a> with a smaller version of its coveted tablet computer, but it was a low-key start as sales began in Australia.<\/p>\n<p>While gadget lovers queued for days to get their hands on the new generation iPhone 5 at the tech giant&#8217;s flagship Sydney store, far fewer were on hand to snap up its latest offering.<\/p>\n<p>&#8220;Looks like most ordered it online,&#8221; one person in the small queue told reporters, in stark contrast to the thousands of faithful who camped out for the iPhone.<\/p>\n<p>The iPad mini will be launched in about three dozen countries in Asia and Europe in addition to the United States Friday.<\/p>\n<p>Analysts had forecast a smaller turnout than at other product releases as the starting price of US$329 might seem steep to budget-minded shoppers open to Google Nexus or Amazon Kindle tablets available for $199.<\/p>\n<div id=\"attachment_62888\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mybroadband.co.za\/news\/gadgets\/62880-ipad-mini-7-9-inch-apple-tablet-pc-announced.html\/attachment\/ipad-mini-2\" rel=\"attachment wp-att-62888\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62888\" class=\"size-full wp-image-62888 \" title=\"iPad Mini\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini.jpg\" alt=\"iPad Mini\" width=\"600\" height=\"400\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini-100x66.jpg 100w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini-185x123.jpg 185w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini-250x166.jpg 250w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-62888\" class=\"wp-caption-text\">iPad Mini<\/p><\/div>\n<p>&#8220;Devotion to Apple products has been compared to a religion,&#8221; said <a title=\"Gartner\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/304023-Gartner\">Gartner<\/a> analyst Van Baker in the United States.<\/p>\n<p>&#8220;But, I don&#8217;t think Apple will be as dominant in the seven-inch tablet space because they let the Kindle Fire and the Nexus get a foothold in the market at a considerably lower price.&#8221;<\/p>\n<p>However <a title=\"Sterne Agee\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/479728-Sterne-Agee\">Sterne Agee<\/a> analyst Shaw Wu downplayed concerns about the iPad mini price, reasoning that the high-quality tablet will bite into sales of <a title=\"Windows\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/360852-Windows\">Windows<\/a>-powered personal computers and <a title=\"Microsoft\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/211580-Microsoft\">Microsoft<\/a>&#8216;s new Surface tablets.<\/p>\n<p>&#8220;This controversy reminds us of what happened with iPod mini and iPod nano,&#8221; Wu said in a note to investors.<\/p>\n<p>&#8220;Both predecessors were criticized as being overpriced but went on to do much better than expected.&#8221;<\/p>\n<p>Apple&#8217;s senior vice president for marketing Phil Schiller helped unveil the iPad mini last week, saying that it was an entirely new design and not &#8220;just a shrunken down iPad.&#8221;<\/p>\n<p>The iPad mini&#8217;s touchscreen measures 7.9 inches (20 centimeters) diagonally compared to 9.7 inches on the original iPad.<\/p>\n<p>Schiller said the iPad mini weighs 0.68 pounds, less than half the original, and is 7.2mm thick &#8212; thinner than a pencil.<\/p>\n<p>The top-of-the-line 64GB iPad mini with Wi-Fi and cellular connectivity will sell for US$659. Like later versions of the original iPad, the new Apple tablet also features rear- and front-facing cameras. It also has stereo speakers.<\/p>\n<p>People began pre-ordering the iPad mini on October 26.<\/p>\n<h3 class=\"my-4\">Related articles<\/h3>\n<p><a title=\"iPad 4 and iPad Mini LTE support in SA\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/62962-ipad-4-and-ipad-mini-lte-support-in-sa.html\"><strong>iPad 4 and iPad Mini LTE support in SA<\/strong><\/a><\/p>\n<p><a title=\"iPhone and iPad LTE support in SA\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/61466-iphone-and-ipad-lte-support-in-sa.html\"><strong>iPhone and iPad LTE support in SA<\/strong><\/a><\/p>\n<p><a title=\"iPad Mini 7.9-inch Apple tablet PC announced\" href=\"http:\/\/mybroadband.co.za\/news\/gadgets\/62880-ipad-mini-7-9-inch-apple-tablet-pc-announced.html\"><strong>iPad Mini 7.9-inch Apple tablet PC announced<\/strong><\/a><\/p>\n<p><a title=\"iPad 4 with global LTE support\" href=\"http:\/\/mybroadband.co.za\/news\/gadgets\/62884-ipad-4-with-global-lte-support.html\"><strong>iPad 4 with global LTE support<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s iPad Mini makes its debut as the device becomes available to the public <\/p>\n","protected":false},"author":35,"featured_media":52633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[36,605,11575],"class_list":["post-63784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gadgets","tag-active","tag-apple","tag-ipad-mini"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/63784"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=63784"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/63784\/revisions"}],"predecessor-version":[{"id":63852,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/63784\/revisions\/63852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/52633"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=63784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=63784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=63784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}