{"id":643379,"date":"2026-05-05T16:00:02","date_gmt":"2026-05-05T14:00:02","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=643379"},"modified":"2026-05-05T16:04:11","modified_gmt":"2026-05-05T14:04:11","slug":"company-driving-adoption-of-next-generation-wi-fi-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/wireless\/643379-company-driving-adoption-of-next-generation-wi-fi-in-south-africa.html","title":{"rendered":"Company driving adoption of next-generation Wi-Fi in South Africa"},"content":{"rendered":"\n<p>TP-Link, one of South Africa&#8217;s largest providers of Wi-Fi and networking solutions, said it planned to drive local adoption of next-generation connectivity with the recent launch of its Wi-Fi 7 products.<\/p>\n\n\n\n<p>Dalen Peng, TP-Link country manager, told MyBroadband that the firm is already making strong progress in driving early adoption of the advanced Internet technology in South Africa.<\/p>\n\n\n\n<p>&#8220;We are driving the adoption of next-generation connectivity, particularly through the rollout of Wi-Fi 7 products,&#8221; he said.<\/p>\n\n\n\n<p>&#8220;As bandwidth demands continue to grow in South Africa, we are focused on ensuring users can benefit from faster speeds, lower latency, and improved network efficiency.&#8221;<\/p>\n\n\n\n<p>He said that TP-Link continued to enjoy strong positions in the local home networking and smart home segments. Its small and medium business solutions were also on the rise.<\/p>\n\n\n\n<p>Peng explained that the company is not focused solely on building market share but rather on sustainable growth with efforts to strengthen channel partnerships and consistent product availability.<\/p>\n\n\n\n<p>For 2026, TP-Link&#8217;s strategy for the local market is driven by three pillars, the first of which is expanding its ecosystem offerings across home networking, smart home and its Omada business solutions.<\/p>\n\n\n\n<p>&#8220;The goal is to provide customers with fully integrated, seamless connectivity experiences across both consumer and business environments,&#8221; said Peng.&nbsp;<\/p>\n\n\n\n<p>Deepening channel partnerships is the second. TP-Link is investing in partner enablement initiatives to support this, including technical training and product education for resellers and distributors.<\/p>\n\n\n\n<p>The third pillar is the rollout of Wi-Fi 7 and its adoption across South Africa. This latest generation of Wi-Fi technology shifted from ultra-fast speeds to extremely low latency.<\/p>\n\n\n\n<p>\u201cWi-Fi 7, officially known as 802.11be, isn&#8217;t just a small speed bump\u2026 It&#8217;s like upgrading from a dusty farm road to a multi-lane highway,&#8221; said TP-Link distributor Evetech.<\/p>\n\n\n\n<p>&#8220;Wi-Fi 7 doubles the channel width of Wi-Fi 6. Think of it as doubling the number of lanes on that digital highway, allowing for a massive increase in data throughput.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The next generation of Wi-Fi technology<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7-1200x675.jpg\" alt=\"\" class=\"wp-image-643381\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7-1200x675.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7-600x338.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7-768x432.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7-1536x864.jpg 1536w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/04\/TP-Link-Wi-Fi-7.jpg 1600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">TP-Link Archer BE900, the company&#8217;s first commercially available Wi-Fi 7 router.<\/figcaption><\/figure>\n\n\n\n<p>For South Africans, a Wi-Fi 7-capable router means family homes where multiple devices are connected to the Internet no longer have to deal with latency from overburdened connections.<\/p>\n\n\n\n<p>In 2025, MyBroadband <a href=\"https:\/\/mybroadband.co.za\/news\/wireless\/616317-we-tested-wi-fi-7-and-achieved-super-fast-speeds.html\">independently tested a Wi-Fi 7 router<\/a> and found that it had a max bandwidth of 320MHz, double the maximum for Wi-Fi 6e routers, with a theoretical max data rate of 23,059 Mbps.<\/p>\n\n\n\n<p>TP-Link unveiled its <a href=\"https:\/\/mybroadband.co.za\/news\/hardware\/469051-tp-link-unveils-wi-fi-7-routers-speeds-up-to-24gbps.html\">first Wi-Fi 7 routers<\/a> globally in 2022 with the TP-Link Archer BE900. In October last year, the company announced that it had demonstrated its <a href=\"https:\/\/www.tp-link.com\/us\/press\/news\/21987\/\">first Wi-Fi 8 connection<\/a>.<\/p>\n\n\n\n<p>&#8220;This technology is poised to deliver the ultra-reliable wireless performance that the industry will require as more devices and bandwidth-intensive applications come online,&#8221; it said.<\/p>\n\n\n\n<p>Meanwhile, TP-Link&#8217;s Wi-Fi 7 routers had to overcome regulatory hurdles before being allowed to operate at 6GHz, as South Africa&#8217;s communication regulator needed to certify the frequency locally first.<\/p>\n\n\n\n<p>TP-Link launched its Wi-Fi 7-capable routers locally in late 2023, but the ecosystem was only fully established and capable of meeting advertised standards in 2025.<\/p>\n\n\n\n<p>As the company navigated the adoption of its latest generation of routers and networking technology, Peng said TP-Link was monitoring the global memory supply situation.<\/p>\n\n\n\n<p>In South Africa, major manufacturers, retailers, and distributors told MyBroadband that the memory supply shortage is <a href=\"https:\/\/mybroadband.co.za\/news\/hardware\/639225-the-worst-is-yet-to-come-for-computer-hardware-prices-in-south-africa.html\">significantly affecting technology prices<\/a>.<\/p>\n\n\n\n<p>Acer South Africa&#8217;s country manager, Glenn du Toit, said he began seeing upward price pressure in mid-2025. Du Toit indicated that the worst impacts on the market will only affect consumers after April 2026.<\/p>\n\n\n\n<p>Evetech said that it had seen DDR5 RAM prices in South Africa increase by 180% to 220% since the fourth quarter of 2025.<\/p>\n\n\n\n<p>Peng said that TP-Link managed to mitigate much of the potential price volatility of its products in South Africa, thanks to its global scale and supply chain management.<\/p>\n\n\n\n<p>TP-Link said its global scale and strong supply chain management, supported by long-term partnerships with key component suppliers, helped mitigate much of the potential volatility.<\/p>\n\n\n\n<p>&#8220;In the South African market, while there have been some cost pressures, we have worked to maintain pricing stability for both our partners and end-users,&#8221; he said.<\/p>\n\n\n\n<p>&#8220;Through operational efficiencies and strategic planning, we have been able to absorb a portion of these increases, ensuring we remain competitive in the market.&#8221;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TP-Link said it was making strong progress in expanding Wi-Fi 7 adoption in South Africa. <\/p>\n","protected":false},"author":341213,"featured_media":643387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[2006,95835,23581,69523,917,102821,3284,80327,104808,59],"class_list":["post-643379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wireless","tag-acer","tag-dalen-peng","tag-evetech","tag-glenn-du-toit","tag-internet-2","tag-ram-prices","tag-tp-link","tag-wi-fi-7","tag-wi-fi-8","tag-wireless-2"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643379"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341213"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=643379"}],"version-history":[{"count":4,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643379\/revisions"}],"predecessor-version":[{"id":645539,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643379\/revisions\/645539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/643387"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=643379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=643379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=643379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}