{"id":643494,"date":"2026-04-27T23:00:06","date_gmt":"2026-04-27T21:00:06","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=643494"},"modified":"2026-04-27T23:00:10","modified_gmt":"2026-04-27T21:00:10","slug":"big-change-to-prepaid-electricity-and-airtime-vouchers-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/643494-big-change-to-prepaid-electricity-and-airtime-vouchers-in-south-africa.html","title":{"rendered":"Big change to prepaid electricity and airtime vouchers in South Africa"},"content":{"rendered":"\n

Blu Label Unlimited is fundamentally changing its voucher system, moving away from specific product vouchers toward a generic or \u2018one voucher\u2019 system.<\/p>\n\n\n\n

Blu Label Unlimited dominates South Africa\u2019s prepaid electricity and airtime voucher sector, with an annual turnover of R108 billion.<\/p>\n\n\n\n

The company handles 50% to 55% of all prepaid telecommunications distribution and about 65% of all prepaid electricity distribution in South Africa.<\/p>\n\n\n\n

Blu Label Unlimited co-CEO Brett Levy explained that their current focus is on increasing the margin they derive from their R108 billion in revenue.<\/p>\n\n\n\n

One of the strategies is to move away from specific product vouchers, such as Vodacom or Cell C vouchers, and prepaid electricity.<\/p>\n\n\n\n

\u201cToday, when a vendor wants to sell a Vodacom or Cell C airtime voucher, they buy the Vodacom or Cell C voucher, and they sell it,\u201d he said.<\/p>\n\n\n\n

\u201cThe same goes for prepaid electricity or a bus ticket. That is how the prepaid voucher system operates today.\u201d<\/p>\n\n\n\n

The company currently has a Blu Voucher for online purchases, a Ringas voucher for telecommunications products, and a UniPIN for electricity.<\/p>\n\n\n\n

Within the next 12 to 18 months, Blu Label Unlimited will completely overhaul the system. \u201cWe have already started it, and it is working well,\u201d he said.<\/p>\n\n\n\n

\u201cWe will only sell generic vouchers. You will only buy rand values from Blu Label Unlimited,\u201d Levy explained.<\/p>\n\n\n\n

He said that their new \u2018One Voucher\u2019 will launch very soon. It will allow users to buy a voucher of any rand value, and use it across services.<\/p>\n\n\n\n

\u201cYou can buy a voucher of R100, and use R30 for airtime, R20 for a bus ticket, and R50 for prepaid electricity,\u201d he said.<\/p>\n\n\n\n

Apart from the convenience for customers and vendors, these vouchers will also offer additional benefits.<\/p>\n\n\n\n

\u201cWhen you buy a voucher, you will get something for it, like a free bus ticket or 400 MB of additional data,\u201d Levy explained.<\/p>\n\n\n\n

Custom vouchers for specific retailers<\/h2>\n\n\n\n
\"\"
Brett Levy, Blu Label Unlimited co-CEO<\/figcaption><\/figure>\n\n\n\n

Levy said that the One Voucher, which will launch soon, will build on the success of their other vouchers.<\/p>\n\n\n\n

\u201cOur Blu Voucher generates R1.5 billion to R2.0 billion per month, and our Ringas and UniPIN vouchers do between R200 million and R300 million per month,\u201d he said.<\/p>\n\n\n\n

The success of these vouchers shows that customers like them and that they will not need to change the way they buy vouchers to adopt the new One Voucher.<\/p>\n\n\n\n

Blu Label Unlimited is now repositioning its future vouchering, which underpins its voucher business.<\/p>\n\n\n\n

One of the biggest benefits is customised vouchers for specific individuals and retailers to add value to them.<\/p>\n\n\n\n

\u201cWe know where someone shops, what they spend their money on, and which bank they use,\u201d Levy explained.<\/p>\n\n\n\n

Blu Label Unlimited will enable Capitec, Shoprite, and FNB to offer customised vouchers to their clients.<\/p>\n\n\n\n

\u201cWe can offer a Shoprite One Voucher. We know your customers like to buy R30 of electricity and R70 airtime together,\u201d he explained.<\/p>\n\n\n\n

\u201cWe can offer a generic R100 voucher which will offer customers this option, and an additional R10 to use at Shoprite.\u201d<\/p>\n\n\n\n

Levy said that he is confident that all the customers will no longer buy their vouchers separately. They will only buy the Shoprite One Voucher.<\/p>\n\n\n\n

\u201cThis is very exciting for us. It has been developed, and we are launching our One Voucher in the next six months,\u201d Levy said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blu Label Unlimited is fundamentally changing its voucher system, moving away from specific product vouchers toward a generic or \u2018one voucher\u2019 system.<\/p>\n","protected":false},"author":23,"featured_media":643500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[101320,104828,4064,19969,104830,104827,104829],"class_list":["post-643494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-blu-label-unlimited","tag-blu-voucher","tag-brett-levy","tag-mark-levy","tag-one-voucher","tag-ringas-voucher","tag-unipin"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643494"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=643494"}],"version-history":[{"count":5,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643494\/revisions"}],"predecessor-version":[{"id":643789,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/643494\/revisions\/643789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/643500"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=643494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=643494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=643494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}