{"id":645931,"date":"2026-05-08T11:57:02","date_gmt":"2026-05-08T09:57:02","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=645931"},"modified":"2026-05-08T11:57:04","modified_gmt":"2026-05-08T09:57:04","slug":"how-a-premier-south-african-education-provider-captured-its-target-market-with-mybroadband","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/industrynews\/645931-how-a-premier-south-african-education-provider-captured-its-target-market-with-mybroadband.html","title":{"rendered":"How a premier South African education provider captured its target market with MyBroadband"},"content":{"rendered":"\n<p>A premier education and training provider turned to MyBroadband to stand out in its crowded market \u2013 and has come back four years in a row due to the excellent value it has received.<\/p>\n\n\n\n<p>It recognised the unique opportunity to reach a highly targeted audience of business leaders, IT decision-makers, and professionals on MyBroadband.<\/p>\n\n\n\n<p>By advertising on the platform where South Africa&#8217;s corporate budget holders already spend their time, the institution has been able to attract ambitious professionals to its upskilling programmes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" data-type=\"link\" data-id=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact MyBroadband\u2019s marketing team.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>This is vital in its competitive sector, where institutions constantly battle to attract South African professionals.<\/p>\n\n\n\n<p>It has experienced such good results that the education provider keeps returning, making MyBroadband a cornerstone of its digital marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Running the campaign<\/h3>\n\n\n\n<p>MyBroadband\u2019s marketing team worked closely with the education provider to understand its market position, requirements, and key objectives.<\/p>\n\n\n\n<p>A tailored digital marketing strategy was then developed to help the education provider achieve its goals.<\/p>\n\n\n\n<p>This strategy included a combination of the following advertising solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sponsored articles \u2013 with social media amplification<\/strong><\/li>\n\n\n\n<li><strong>Always-on banners<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sponsored articles, amplified through social media, enabled the education provider to deliver detailed, targeted messaging.<\/p>\n\n\n\n<p>These articles showcase its various curricula, programs, and reputation to the South African workforce.<\/p>\n\n\n\n<p>Always-on banners played a key role in building strong brand awareness and visibility among MyBroadband\u2019s audience of executives and business owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The MyBroadband audience<\/h3>\n\n\n\n<p>MyBroadband reaches a large audience of <strong>4.7 million<\/strong> South Africans every month.<\/p>\n\n\n\n<p>These readers are exactly the demographic seeking education and professional training, as our readership includes the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>591,000 CEOs, CTOs, CIOs, CFOs, and Directors<\/li>\n\n\n\n<li>1.1 million managers<\/li>\n\n\n\n<li>441,000 business owners<\/li>\n\n\n\n<li>1.7 million IT professionals<\/li>\n\n\n\n<li>508,000 consultants<\/li>\n<\/ul>\n\n\n\n<p>This audience is vital for South African education institutions looking to scale, which is why the country\u2019s best academic organisations partner with MyBroadband.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mybroadband.co.za\/news\/advertising\" data-type=\"link\" data-id=\"https:\/\/mybroadband.co.za\/news\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact MyBroadband\u2019s marketing team.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa\u2019s private education and professional training sector is fiercely competitive, with institutions constantly battling to attract ambitious professionals.<\/p>\n","protected":false},"author":341030,"featured_media":645932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28937],"tags":[521],"class_list":["post-645931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrynews","tag-mybroadband"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/645931"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341030"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=645931"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/645931\/revisions"}],"predecessor-version":[{"id":645981,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/645931\/revisions\/645981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/645932"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=645931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=645931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=645931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}