{"id":649077,"date":"2026-05-21T17:02:12","date_gmt":"2026-05-21T15:02:12","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=649077"},"modified":"2026-05-21T18:11:21","modified_gmt":"2026-05-21T16:11:21","slug":"blu-labels-new-vouchers-will-bring-credit-card-like-rewards-to-people-who-use-cash-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/649077-blu-labels-new-vouchers-will-bring-credit-card-like-rewards-to-people-who-use-cash-in-south-africa.html","title":{"rendered":"Blu Label’s new vouchers will bring credit card\u2013like rewards to people who use cash in South Africa"},"content":{"rendered":"\n

Blu Label Unlimited (Blu) will soon launch the Blu Voucher, a product that lets customers purchase a single voucher to spend across multiple locations while earning rewards.<\/p>\n\n\n\n

In an interview with What\u2019s Next with Aki Anastasiou<\/em><\/a>, Blu Label co-CEO Brett Levy explained that they will use artificial intelligence to create personalised vouchers for customers.<\/p>\n\n\n\n

\u201cAll we\u2019re doing, is we\u2019re going to create one voucher that is absolutely unique to you as a customer,\u201d Levy said.<\/p>\n\n\n\n

\u201cI don\u2019t want to change your habit \u2014 how you buy it, where you buy it, or how you pay for it, because those things are critical to people.\u201d<\/p>\n\n\n\n

Levy said the system would know a customer\u2019s spending habits and provide a voucher they could then use to buy airtime, prepaid electricity, and any other goods and services they usually would.<\/p>\n\n\n\n

Customers who use the platform would earn a reward, such as getting extra value on the airtime they purchased using the voucher.<\/p>\n\n\n\n

\u201cThe whole experience for you is going to be amazing, because you won\u2019t have to change any of your habits, but you will feel like you\u2019re getting a reward \u2014 exactly like a credit card,\u201d he said.<\/p>\n\n\n\n

Levy was referring to the rewards programmes offered by many of South Africa\u2019s top banks, such as Absa Rewards, Capitec Live Better, Discovery Miles, FNB eBucks, Nedbank Greenbacks, and Standard Bank uCount.<\/p>\n\n\n\n

\u201cWhy doesn\u2019t the cash world have that? The cash world should have, that right? That\u2019s what we\u2019re doing in our voucher.\u201d<\/p>\n\n\n\n

\u201cWe are taking this entire world that you understand in credit cards, and we\u2019re putting it together for you in a cash voucher.\u201d<\/p>\n\n\n\n

He said these can also double as gift cards, allowing people to buy a voucher for a certain amount that can be spent whichever way they want.<\/p>\n\n\n\n

Fourth evolution of Blu Label<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u201cWhat\u2019s so exciting about this is that we are doing exactly what we\u2019ve done forever \u2014 you just do it differently,\u201d said Levy.<\/p>\n\n\n\n

He explained that when they started the business, they only did physical vouchers. Customers walked into a store, bought a physical scratch-off voucher, and entered the PIN on their phone.<\/p>\n\n\n\n

\u201cIf we did that today, we\u2019d be out of business. What happens over time is we created a virtual voucher, so the card went away, and it all went over the air,\u201d Levy said.<\/p>\n\n\n\n

\u201cAnd if we did that today, we\u2019d also be out of business. What happened next, it became PIN-less. Now you go on your bank, tap in the app, and all of a sudden it tops up your phone directly \u2014 amazing.\u201d<\/p>\n\n\n\n

Levy said PIN-less top-ups were the third evolution of South Africa\u2019s voucher business. The single, integrated Blu One Voucher will be the fourth.<\/p>\n\n\n\n

\u201cThis will be the next 10 or 12 years of distribution. It\u2019s exactly what we do, we\u2019re just doing it differently. We keep evolving, because if I don\u2019t, you as a customer will just go elsewhere.\u201d<\/p>\n\n\n\n

Levy said the ecosystem already supported hundreds of products. \u201cDo you really want to go and buy 20 different vouchers \u2014 which you do today by the way \u2014 or just buy one voucher and do all 20 things?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Blu Label Unlimited will soon launch its single, integrated voucher product, which will offer cash customers rewards similar to those enjoyed by credit card users.<\/p>\n","protected":false},"author":15,"featured_media":649078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[100568,104828,4064,104830,65351],"class_list":["post-649077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-blu-label-unlimited-blu","tag-blu-voucher","tag-brett-levy","tag-one-voucher","tag-whats-next-with-aki-anastasiou"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649077"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=649077"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649077\/revisions"}],"predecessor-version":[{"id":649084,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649077\/revisions\/649084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/649078"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=649077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=649077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=649077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}