{"id":649273,"date":"2026-05-22T13:10:20","date_gmt":"2026-05-22T11:10:20","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=649273"},"modified":"2026-05-22T13:18:44","modified_gmt":"2026-05-22T11:18:44","slug":"truecaller-launches-travel-e-sim-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/649273-truecaller-launches-travel-e-sim-in-south-africa.html","title":{"rendered":"Truecaller launches new product in South Africa"},"content":{"rendered":"\n<p>Contact verification platform Truecaller has launched a travel e-SIM service in South Africa, now available to locals via the Truecaller iPhone app or on the company&#8217;s website.<\/p>\n\n\n\n<p>The fully digital service lets travellers in South Africa buy a data plan before departure to use at their destination with no additional roaming bills or physical SIM swaps.<\/p>\n\n\n\n<p>E-SIM, or embedded SIM, is a digital SIM that allows activation of a cellular data plan without a physical, plastic SIM card. The technology is built directly into a smartphone&#8217;s motherboard.<\/p>\n\n\n\n<p>The technology also allows users to have multiple profiles at once, easily switching between them in their devices&#8217; system settings. Often, devices support two SIMs being active at the same time.<\/p>\n\n\n\n<p>In an announcement, Truecaller said the launch marked its move into mobile data services, adding consumables to its portfolio and expanding beyond caller ID and spam protection.<\/p>\n\n\n\n<p>South Africa was one of 29 countries worldwide that Truecaller earmarked for the travel e-SIM launch, designed to cover travellers who don&#8217;t want to pay for costly mobile roaming.<\/p>\n\n\n\n<p>&#8220;The launch lands at a moment when South Africans have never needed a trusted communications brand more,&#8221; the company said.<\/p>\n\n\n\n<p>According to its Global Insights Report, South Africa ranked 9th globally for spam call intensity, with nearly 30% of all unknown calls flagged as spam. A problem, it said, was accelerating.<\/p>\n\n\n\n<p>&#8220;Q1 of 2026 saw South Africans receive 8.72 billion spam calls, with 3.33 billion spam calls recorded in March alone \u2014 a 34% year-on-year increase,&#8221; Truecaller explained.<\/p>\n\n\n\n<p>&#8220;Travel eSIM extends that protection to one of travel&#8217;s most vulnerable moments: arriving in an unfamiliar country, disconnected, and reliant on whoever reaches you first.&#8221;<\/p>\n\n\n\n<p>Plans for Truecaller&#8217;s e-SIMs range from 1GB of data over 7 days to 20GB over 30 days, with activation in the app in minutes, the company said.<\/p>\n\n\n\n<p>Truecaller is offering affordable data bundles for the e-SIM, including R25 for 1GB of data across 3 days, R65 for 5GB across 7 days, and R125 for 10GB across 14 days.<\/p>\n\n\n\n<p>The e-SIMs have global coverage, but travellers must purchase the data bundles before they depart. The bundles will still provide Internet access at their destinations.<\/p>\n\n\n\n<p>&#8220;With our scale, we can offer a great product at a competitive price,&#8221; said Fredrik Kjell, COO at Truecaller. &#8220;Today marks the first step in offering adjacent communication products to our massive user base.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Truecaller establishes local presence in South Africa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch-1200x675.jpg\" alt=\"\" class=\"wp-image-635899\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch-1200x675.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch-600x338.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch-768x432.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch-1536x864.jpg 1536w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/03\/Mmathebe-Zvobwo-Treucaller-launch.jpg 1920w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Mmathebe Zvobwo, Truecaller Director for Market Development in South Africa.<\/figcaption><\/figure>\n\n\n\n<p>The launch of the travel e-SIM by Truecaller followed <a href=\"https:\/\/mybroadband.co.za\/news\/smartphones\/635895-big-development-for-truecaller-in-south-africa.html\" target=\"_blank\" rel=\"noreferrer noopener\">the establishment of an official presence in South Africa<\/a> in March, part of a broader move to diversify its global business beyond its traditional markets.<\/p>\n\n\n\n<p>The Swedish company appointed Mmathebe Zvobwo as the Director of Market Development in South Africa, who was first involved in helping Truecaller understand its South African user base.<\/p>\n\n\n\n<p>&#8220;Contrary to popular belief, we don&#8217;t have data on users. All we know is what you&#8217;ve given to sign up to Truecaller, like your phone number, the device you use, and maybe your email address and name,&#8221; she said.<\/p>\n\n\n\n<p>Aside from surveying its South African customer base, Truecaller also appointed local brand ambassadors, such as former Springbok captain Victor Matfield.<\/p>\n\n\n\n<p>&#8220;South Africans already rely on Truecaller to protect their communication at home,&#8221; said Zvobwo.<\/p>\n\n\n\n<p>&#8220;Travel eSIM extends that trusted relationship to every journey abroad \u2014 affordable, instant, and backed by a brand they know.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Truecaller&#8217;s travel e-SIM app<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app-1200x675.jpg\" alt=\"\" class=\"wp-image-649276\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app-1200x675.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app-600x338.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app-768x432.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app-1536x864.jpg 1536w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Travel-e-SIM-app.jpg 1600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Truecaller has launched affordable travel e-SIMs in South Africa, starting at R25 for 1GB of data for three days. <\/p>\n","protected":false},"author":341213,"featured_media":639672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[61292,105415,105417,917,104014,3610,105416,43552],"class_list":["post-649273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-e-sim","tag-e-sims","tag-fredrik-kjell","tag-internet-2","tag-mmathebe-zvobwo","tag-mobile-data","tag-travel-sim","tag-truecaller"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649273"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341213"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=649273"}],"version-history":[{"count":5,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649273\/revisions"}],"predecessor-version":[{"id":649287,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/649273\/revisions\/649287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/639672"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=649273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=649273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=649273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}