Apple iPhones, baby products, laptops, smart TVs, Samsung smartphones, air fryers, and LEGO sets have featured among the most-searched products on Takealot in its 15 years of existence.<\/p>\n\n\n\n
According to the e-commerce giant, which recently celebrated the 15th anniversary of its launch, shoppers on its platform searched for Apple iPhones more than 15 million times over the years.<\/p>\n\n\n\n
Takealot said its search data revealed several key insights about its shoppers. “South Africans research extensively before purchasing and prioritise both essential and aspirational products,” it said.<\/p>\n\n\n\n
Home improvement categories, which range from appliances to furniture, dominated in terms of customers’ intent to buy.<\/p>\n\n\n\n
Takealot’s top 10 search terms since its launch included iPhones, baby products, laptops, smart TVs, Samsung smartphones, deals on air fryers, LEGO sets, and fridges.<\/p>\n\n\n\n
The retailer said the popularity of the iPhone reflected local consumers’ appetite for premium technology, while searches for Samsung phones demonstrated loyalty to the Android ecosystem.<\/p>\n\n\n\n
Takealot also stated that frequent searches for laptops and smart TVs reflected consumers prioritising work and business while also valuing connected entertainment and technologies such as streaming.<\/p>\n\n\n\n
It said the popularity of search terms like “air fryer special deals” demonstrated that South African consumers actively seek value on trending technologies and appliances.<\/p>\n\n\n\n
“15 years ago, we set out to make online shopping accessible to every South African,” Takealot chief marketing officer, Karla Levick, said.<\/p>\n\n\n\n
“Today, with millions of people browsing our platform annually, we don’t just serve the South African shopper; we understand them better than anyone.”<\/p>\n\n\n\n
To commemorate its 15th birthday, Takealot has announced the “Thanksalot Sale”, running from 25 May to 7 June 2026, through which it said it would offer savings of up to 60% on thousands of products.<\/p>\n\n\n\n
MyBroadband also looked at Takealot’s list of the best-selling products and product categories on 27 May 2026. According to its website, the top ten best-selling categories are as follows:<\/p>\n\n\n\n
Printer cartridges, perfumes, gaming controllers, smart TVs, portable speakers, and Yoco card machines were among the most frequently featured items.<\/p>\n\n\n\n
![\"\"](\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2026\/05\/Pulling-generator-cord1600.jpg\")
<\/figure>\n\n\n\n