{"id":650892,"date":"2026-06-09T13:01:51","date_gmt":"2026-06-09T11:01:51","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=650892"},"modified":"2026-06-09T14:16:22","modified_gmt":"2026-06-09T12:16:22","slug":"gaming-hardware-icon-growing-in-south-africa","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gaming\/650892-gaming-hardware-icon-growing-in-south-africa.html","title":{"rendered":"Gaming hardware icon growing in South Africa"},"content":{"rendered":"\n

International hardware giant Razer wants to continue expanding its brand in South Africa after seeing continued success in the local market.<\/p>\n\n\n\n

The brand is looking to work with more retailers and online storefronts to increase the local availability of Razer products for South African gamers. <\/p>\n\n\n\n

Razer\u2019s official local distributor, Apex Interactive, told MyBroadband that the gaming hardware brand is doing well in the country.<\/p>\n\n\n\n

\u201cWe see a lot of excitement and room to grow. This is because gamers here are very passionate and know a lot about gaming,\u201d the company said.<\/p>\n\n\n\n

Razer remained one of the world\u2019s most recognisable gaming hardware makers, often using snake-themed names for its products.<\/p>\n\n\n\n

In 2014, the company launched its Chroma lineup, allowing gamers to customise RGB lighting on devices with up to 16.8 million colour combinations.<\/p>\n\n\n\n

The Chroma series of mice and keyboards drove rivals to incorporate RGB customisation across products aimed at gamers.<\/p>\n\n\n\n

Apex Interactive said that Razer wants to work closer with retailers, gaming groups, influencers, and e-sports tournaments and groups to expand its local presence.<\/p>\n\n\n\n

\u201cThis way gamers in South Africa can get the latest and greatest from Razer,\u201d it said.<\/p>\n\n\n\n

The brand has slated some new products for the South African market in 2026, for which it can\u2019t share any details yet. Announcements are expected soon, Apex said.<\/p>\n\n\n\n

\u201cRazer is also planning some promotions for Black Friday,\u201d it added.<\/p>\n\n\n\n

The company said that it is looking forward to growing the brand in the region and to continuing to deliver innovative products to local gamers.<\/p>\n\n\n\n

However, Apex also noted that Razer has faced some market challenges locally despite its performance.<\/p>\n\n\n\n

It said currency fluctuations and supply chain issues have been the main pressure points on its business locally. However, Apex said that it hasn\u2019t been affected by the global memory crisis.<\/p>\n\n\n\n

\u201cIt has not impacted Razer products for African gamers,\u201d the distributor said.<\/p>\n\n\n\n

Memory crisis bites on South African hardware prices<\/h2>\n\n\n\n
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South African hardware reseller and e-commerce company Evetech told MyBroadband in April that the ongoing memory crisis \u201chit everyone hard, including us.\u201d<\/a><\/p>\n\n\n\n

Since the fourth quarter of 2025, Evetech said it has seen DDR5 RAM prices increase by 180% to 220% in the country.<\/p>\n\n\n\n

Meanwhile, the price of DDR4 RAM, which is the previous generation of the technology, also saw significant increases, up 90% to 140% since the end of 2025.<\/p>\n\n\n\n

SSDs, essential components for PC storage, saw prices on Evetech rise by 70% to 90%, and GPUs that process graphics in games rose by 20% to 25%.<\/p>\n\n\n\n

Prices for already expensive PC components were rising internationally due to the tech industry\u2019s push into generative AI and the data centre facilities that power AI capabilities.<\/p>\n\n\n\n

Global firms are rapidly purchasing memory hardware in droves to boost their data centre capacity, causing rolling supply chain problems for the companies that produce it.<\/p>\n\n\n\n

The result is higher prices for consumers, who have to deal with the residual effects of massive demand for hardware against a struggling supply.<\/p>\n\n\n\n

Evetech explained that local sellers could somewhat cushion customers against these price increases by relying on existing product inventories.<\/p>\n\n\n\n

\u201cWe carry deep inventory, so a lot of what\u2019s on our shelves now was bought at older pricing, which helps cushion things for customers in the short term,\u201d it said.<\/p>\n\n\n\n

However, this cushion on product prices could only be extended for as long as the inventory lasted. When new products have to be brought in, prices will have to increase.<\/p>\n\n\n\n

\u201cWe can only hold that for so long,\u201d said Evetech. \u201cOur honest advice right now is if you need hardware and you can afford it, buy now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

International hardware giant Razer wants to continue expanding its brand in South Africa after seeing continued success in the local market.<\/p>\n","protected":false},"author":341213,"featured_media":650894,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[37286,23581,12671,40456,4240,105604,34629,105605],"class_list":["post-650892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-hardware","tag-apex-interactive","tag-evetech","tag-gamers","tag-hardware","tag-razer","tag-razer-chroma","tag-rgb","tag-triggercraft"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/650892"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341213"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=650892"}],"version-history":[{"count":5,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/650892\/revisions"}],"predecessor-version":[{"id":653125,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/650892\/revisions\/653125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/650894"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=650892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=650892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=650892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}