{"id":653600,"date":"2026-06-12T10:00:56","date_gmt":"2026-06-12T08:00:56","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=653600"},"modified":"2026-06-12T10:01:50","modified_gmt":"2026-06-12T08:01:50","slug":"mtn-to-launch-a-new-super-app","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business-telecoms\/653600-mtn-to-launch-a-new-super-app.html","title":{"rendered":"MTN to launch a new super app"},"content":{"rendered":"\n

MTN’s fintech arm told MyBroadband that a broader deployment roadmap for its new super app, including its South African launch, would be communicated at a later date.<\/p>\n\n\n\n

This comes after MTN Group announced that it would introduce a new super app in Nigeria in the next quarter, based on its fintech offering, MTN MoMo.<\/p>\n\n\n\n

On 9 June, MTN Group Fintech announced a strategic partnership with Ant International, the Singapore-based digital payments and fintech firm that powers Chinese giant Alipay.<\/p>\n\n\n\n

“The partnership, which is expected to launch in Nigeria next quarter, will introduce a super app platform designed to enhance user experience,” it said.<\/p>\n\n\n\n

“It will deepen digital inclusion and enable a next-generation ecosystem for digital finance, lifestyle and commerce services around MoMo.”<\/p>\n\n\n\n

The company said it would use Ant International’s advanced technology to further evolve MTN MoMo, its mobile money platform.<\/p>\n\n\n\n

MoMo is the group’s financial ecosystem designed to let users manage their finances without requiring a traditional bank account.<\/p>\n\n\n\n

It has no monthly subscription fees and is open to all users, including those on rival networks such as Vodacom, Telkom, and Cell C in South Africa.<\/p>\n\n\n\n

MoMo offers cash deposits and withdrawals, with withdrawals incurring a flat 2% fee in South Africa. Clients can also use MoMo for tap-to-pay and QR code\u2013based payments.<\/p>\n\n\n\n

Users on the platform can also buy airtime and pay utilities like water and electricity directly on the app, and receive credit on utility bills directly from MTN.<\/p>\n\n\n\n

While South African users will have to wait, MTN said the upcoming MoMo super app in Nigeria will be enhanced to enable faster transactions.<\/p>\n\n\n\n

“It will also feature improved reliability and greater integration across financial and commerce services,” it said.<\/p>\n\n\n\n

“Customers will benefit from a more intuitive and responsive application that supports payments, savings and value-added services within a unified digital environment.”<\/p>\n\n\n\n

MTN Group Fintech said that even with the upcoming launch in Nigeria, South Africa remained a focus for the division.<\/p>\n\n\n\n

“In 2026, the primary focus is on driving adoption by leveraging synergies with the connectivity business, including its large customer base,” it said.<\/p>\n\n\n\n

“At the same time, the business continues to build the foundations to capture a greater share of the market over time, supported by new products and evolving technology capabilities.”<\/p>\n\n\n\n

MTN shuts down previous super app, Ayoba<\/h2>\n\n\n\n
\"\"
Douglas Feagin, president of Ant International<\/figcaption><\/figure>\n\n\n\n

Douglas Feagin, president of Ant International, said the partnership aimed to help create a more inclusive, secure and scalable digital fintech environment.<\/p>\n\n\n\n

He said it would benefit both consumers and merchants in Nigeria, one of MTN’s most lucrative markets<\/a>.<\/p>\n\n\n\n

The launch of a MoMo super app upgrade would mark MTN Group’s second foray into the space, following the launch of its Ayoba social media platform seven years ago.<\/p>\n\n\n\n

In March, MTN confirmed it was shutting down its Ayoba super app<\/a>, which it had once positioned as a rival to players like WhatsApp.<\/p>\n\n\n\n

At that time, MTN Group said the decision to wind down Ayoba was part of a routine review of its digital services portfolio.<\/p>\n\n\n\n

“MTN is building a unified digital platform designed to bring connectivity, content, services and everyday digital experiences together in one place,” it previously told MyBroadband.<\/p>\n\n\n\n

“To this end, MTN has commenced a phased sunset of Ayoba in selected markets, subject to regulatory approvals.”<\/p>\n\n\n\n

It began notifying users in the markets where the app was being shuttered through in-app messaging and updated terms and conditions.<\/p>\n\n\n\n

At its peak in 2023, Ayoba had over 35 million users and planned to reach 100 million across Africa. MTN hoped the app would compete with social media.<\/p>\n\n\n\n

Ayoba launched in 2019, drawing inspiration from super apps like WeChat, and offered messaging, voice notes, video calls, group chats, and SMS continuity.<\/p>\n\n\n\n

It also offered entertainment features such as music streaming, mobile games, and micro-apps, as well as fintech features via integration with MTN MoMo.<\/p>\n","protected":false},"excerpt":{"rendered":"

MTN will soon launch a new super app on top of its MoMo platform in Nigeria, in partnership with an Asian fintech giant.<\/p>\n","protected":false},"author":341213,"featured_media":639954,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41906],"tags":[105859,603,105861,105860,42,105858,68156,11339],"class_list":["post-653600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-telecoms","tag-ant-international","tag-ayoba","tag-douglas-feagin","tag-momo-super-app","tag-mtn","tag-mtn-fintech","tag-mtn-momo","tag-mtn-nigeria"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/653600"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341213"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=653600"}],"version-history":[{"count":4,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/653600\/revisions"}],"predecessor-version":[{"id":653678,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/653600\/revisions\/653678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/639954"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=653600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=653600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=653600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}