In this What’s Next with Aki Anastasiou interview, Gregory Rood unpacks how the IoT industry is evolving and the future of smart connectivity in South Africa.<\/p>\n\n\n\n
Rood is the Chief Executive Officer at Sigfox South Africa and a top figure in the South African telecoms sector with over two decades of experience.<\/p>\n\n\n\n
He joined Sigfox South Africa as its CEO in 2024.<\/p>\n\n\n\n
Before this, he worked as a Managing Director at both Talking Telecom and Zoom Networks, serving at these companies for eight and ten years respectively.<\/p>\n\n\n\n
Rood\u2019s entry into the sector was as an Account Manager at Storm Telecom for a year, following which he moved to Definity Telecom, where he served as the General Manager for five years.<\/p>\n\n\n\n
He holds an MBA from the Gordon Institute of Business Science.<\/p>\n\n\n\n
In this What’s Next interview, Rood discusses how a single-use communication model works and its wide range of use cases.<\/p>\n\n\n\n
Rood then outlines how Sigfox simplifies the development of custom solutions for businesses and the process involved in developing new, unique technologies.<\/p>\n\n\n\n
He also notes the advantages of its single-use communication solutions, including their shelf-life and how they’ve made it easier for companies to adopt IoT solutions.<\/p>\n\n\n\n
Rood concludes the interview by explaining how companies interested in getting their own custom solution from Sigfox can go about it.<\/p>\n\n\n\n
Watch the interview with Gregory Rood below.<\/p>\n\n\n\n