"24 Hours @ Sundance" will stream live online, with four popular bloggers vying in feats such as making the longest call to Austria using a mobile phone borrowed from an unsuspecting stranger.<\/p>\n
A tougher task will be for each blogger to get a Sundance attendee to say that Kutcher should have received an Oscar for his film "Dude, Where’s My Car?" and mean it.<\/p>\n
David Mackenzie’s new film "Spread" starring Kutcher also premieres at Sundance.<\/p>\n
"It really is the birth of a new kind of reality television," Kutcher said Wednesday.<\/p>\n
"A game-reality-news show. The contestants will have to engage their online communities to help them navigate the roads of Kevin’s and Ashton’s crazy challenges."<\/p>\n
The contest starts January 17 in Park City, Utah, two days into the prestigious Sundance Film Festival taking place there. <\/p>\n
Every three hours until the next morning, bloggers Meghan Asha, Matt Marshall, C.J. Peters and Irina Slutsky will be given five new tasks to complete as quickly as possible.<\/p>\n
The contestants will chronicle their adventures with video cameras in Nokia mobile telephones and the action will be streamed live to 24hoursatsundance.com on the Internet using Qik software platform.<\/p>\n
"If we screw up and it goes on live, there is no taking it back," Rose said.<\/p>\n
"All their audiences will be following along on the Web and have a forum to give instant feedback. If the mavens don’t have an answer they can ask their audience, have them do the research and get back pretty much in real time."<\/p>\n
Qik lets people with mobile telephone video cameras share what they see and hear with folks elsewhere and swap instant messages simultaneously using the Internet.<\/p>\n
Kutcher and his Katalyst Media partner Jason Goldberg became Qik fans after seeing the technology demonstrated by the startup at a TechCrunch 50 gathering in San Francisco last year.<\/p>\n