{"id":70466,"date":"2013-02-13T11:43:49","date_gmt":"2013-02-13T09:43:49","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=70466"},"modified":"2013-02-14T12:58:07","modified_gmt":"2013-02-14T10:58:07","slug":"yahoo-plans-to-cut-mobile-apps","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/70466-yahoo-plans-to-cut-mobile-apps.html","title":{"rendered":"Yahoo plans to cut mobile apps"},"content":{"rendered":"

Yahoo<\/a> CEO Marissa Mayer<\/a> thinks the Internet company will be able to please more people with fewer smartphone applications.<\/p>\n

Mayer says she hopes to winnow Yahoo’s portfolio of mobile applications from the current 60 to 75 programs to about a dozen. Her remarks came during a Tuesday appearance before investors in San Francisco.<\/p>\n

It marked the first time that Mayer has spoken at an investment conference since she defected from Google Inc.<\/a> to become Yahoo Inc.’s CEO seven months ago.<\/p>\n

Since joining Yahoo, Mayer has stressed that the company needs to come up with a better mobile strategy to ensure its services become ingrained as daily habits that “delight and inspire” its users.<\/p>\n

If Yahoo succeeds, Mayer thinks the company will be able to sell more advertising.<\/p>\n

\"Yahoo<\/a>

Yahoo Inc Chief Executive Mayer attends the annual meeting of the World Economic Forum (WEF) in Davos<\/p><\/div>\n

More Yahoo news<\/h3>\n

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Yahoo taps into Google advertising network<\/a><\/strong><\/p>\n

Yahoo\u2019s Mayer faces rising bar after early success<\/a><\/strong><\/p>\n

Big tech resignations of 2012<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo CEO Marissa Mayer thinks the Internet company will be able to please more people with fewer smartphone applications.<\/p>\n","protected":false},"author":37,"featured_media":69532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[1938,18186,13423,123,2744],"class_list":["post-70466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-bing","tag-goolge","tag-marissa-mayer","tag-microsoft","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/70466"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=70466"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/70466\/revisions"}],"predecessor-version":[{"id":70556,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/70466\/revisions\/70556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/69532"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=70466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=70466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=70466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}