The study by Pinch Media found that fewer than five percent of iPhone users are still actively using an application a month after downloading it.<\/p>\n
Apple iPhone users loss interest in free programs slightly faster than in paid ones, said Pinch Media, a company which offers advise to developers of applications for the hot-selling smartphone.<\/p>\n
"Paid applications generally retain their users longer than free applications, although the drop-off is still pretty steep," it said.<\/p>\n
It said only one percent of total downloads have a long-term audience.<\/p>\n
The company said the "biggest usage differentiator" is category. <\/p>\n
"Games are used for longer periods than any other type of application," Pinch Media said.<\/p>\n
The study also found that only 30 percent of the iPhone users who purchase an application from the App Store use it the next day.<\/p>\n
Apple announced last month that more than 500 million applications for the iPhone have been downloaded since the App Store was opened in July.<\/p>\n
More than 15,000 programs are currently available from the App Store.<\/p>\n
For the study, Pinch Media analyzed 30 million downloads from the App Store.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
More than 500 million applications for the Apple iPhone have been downloaded from the California company's online App Store, but a new study indicates that users quickly lose interest in them.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7061","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/7061"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=7061"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/7061\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=7061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=7061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=7061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}