Blu-ray has won the high-definition optical media race and it is expected that sales will be even more impressive in 2009. Blu-ray enjoyed success in 2008 with more than 22 million titles sold – a 280% increase from 2007. This is according to Nelmari Claassens, Sony Pictures marketing manager at SterKinekor Entertainment. <\/p>\n
"In 2008 we did a lot of groundwork to establish the format; in 2009 we are moving to the next stage of HD (Blu-ray) and our website will form an integral part of this drive. We are evolving as the format becomes more accepted."<\/p>\n
The website will be rolled out in a phased approach; with features and content becoming available in the following months. The initial platform will include standard movie content such as trailers; technological information on the Blu-ray format, PlayStation 3 and Sony Blu-ray players; links to among others Sony International, Sony Music and Sony Electronics SA; as well as access to SterKinekor Entertainment’s BD newsletter archives and BD stock listing with synopses of the titles and links to purchase.<\/p>\n
Adds Claassens, "The website will in the coming months also be partnering with prominent eTailers, enabling easy access to products and other information."<\/p>\n