{"id":7279,"date":"2009-03-11T17:23:00","date_gmt":"2009-03-11T15:23:00","guid":{"rendered":""},"modified":"2009-03-11T17:23:00","modified_gmt":"2009-03-11T15:23:00","slug":"new-ipod-shuffle","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/hardware\/7279-new-ipod-shuffle.html","title":{"rendered":"New iPod Shuffle"},"content":{"rendered":"

Apple unveiled a minuscule new iPod Shuffle (iPod Shuffle image<\/strong><\/a>) on Wednesday that takes its "smaller is better" mantra to a whole new level. <\/p>\n

The third-generation Shuffle, a slim aluminium rectangle less than 5 centimetres long, takes up about half as much space as the previous version even as it doubles music storage space to 4 gigabytes. To achieve such a tiny form, Apple had to remove most of the buttons from the body of the $79 device and build them into the headphone cord instead. <\/p>\n

"Smaller has tended to work very well for us," said Greg Joswiak, a marketing vice president at Apple. <\/p>\n

The trade-off for a sub-$100 (about R1 ) Shuffle has always been the lack of a screen to visually navigate through the music stored on the device. The first generation Shuffle, which launched in 2005, could hold about 240 songs, arguably not enough to warrant a screen. <\/p>\n

Now that the device can carry 1 000 songs, Apple has come up with a way for people to identify the music they’re listening to or find songs they want. A new feature called VoiceOver can, at the push of a button, speak the song and artist name or rattle off the list of custom mixes – called playlists – that the owner has loaded onto the device. <\/p>\n

Here’s how it works: As you synchronise a new Shuffle using an updated version of iTunes, your PC or Mac looks at each track and playlist and creates a small file of a computerised voice speaking the title, artist or playlist name. If a song is in Spanish or Chinese, say, the software figures this out and speaks in the appropriate language. Apple says the device can handle 14 languages. <\/p>\n

The new Shuffle, which comes in silver or black aluminium with a shiny stainless steel clip, is set to go on sale Thursday. Joswiak said Apple’s own earphones will be the only option for early buyers, but that other companies plan to make compatible headphones as well as adaptors for regular headphones. <\/p>\n

Shares of Cupertino, California-based Apple jumped $4.05, or 4.6 percent, to $92.68 in midday trading.<\/p>\n

New iPod Shuffle Image Gallery<\/strong><\/a><\/p>\n

New iPod Shuffle<\/strong><\/a> – give your views<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple unveiled a much smaller new iPod Shuffle<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7279","post","type-post","status-publish","format-standard","hentry","category-hardware"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/7279"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=7279"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/7279\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=7279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=7279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=7279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}