Google has launched its Display Ad Builder in South Africa. The tool allows online advertisers of all sizes to create professional-looking display ads through their AdWords account. <\/p>\n
The Display Ad Builder tool lets advertisers create customised display ads with their own text, images, and logo. The tool can create ads to fit all possible placements across the Google Content Network, including video and game placements. <\/p>\n
To help first-time display advertisers the tool lets users select from a choice of 40 templates, customise their message, and choose between Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). As with AdWords accounts advertisers can monitor click-throughs, impression and returns on their spend. <\/p>\n
Mohammad Gawdat from Google in South Africa says that "in the past, display advertising has tended to be the preserve of bigger advertisers who could afford the costs of display creation and distribution. Now, we are able to bring ease-of-use, affordability and reach to display advertising through our Display Ad Builder. From today, a South African advertiser will be able to move beyond text ad campaigns without the need to hire a creative designer and media planning team. By providing a range of simple tools we want to encourage advertisers to venture online and we want to encourage those advertisers who already run text ads to move into display."
Existing AdWords advertisers will have immediate access to the Display Ad Builder tool through their existing AdWords account. <\/p>\n