{"id":79299,"date":"2013-06-03T09:43:38","date_gmt":"2013-06-03T07:43:38","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=79299"},"modified":"2013-06-03T10:09:31","modified_gmt":"2013-06-03T08:09:31","slug":"arm-unveils-new-processor-for-mid-range-mobile-devices","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/hardware\/79299-arm-unveils-new-processor-for-mid-range-mobile-devices.html","title":{"rendered":"ARM unveils new processor for smartphones"},"content":{"rendered":"

British chip designer ARM Holdings<\/a> said it will defend its over 90 percent share of the mid-range mobile device market against hard-running rival Intel Corp<\/a>, helped by a new processor it unveiled on Monday.<\/p>\n

ARM introduced the new Cortex A-12 processor optimized for smartphones that sell for between $200 and $350, a mid-range category that the Cambridge-based company said would number half a billion devices a year by 2015.<\/p>\n

ARM also expects to see its chip architecture in more wearable devices in the future, such as smart watches which it said could be publicly available this year.<\/p>\n

“Wearable and interneted devices are starting to come into the industry,” ARM marketing executive vice president Ian Drew<\/a> told Reuters in an interview ahead of the Computex show fair in Taipei.<\/p>\n

“I was riding a bike with a motion detector, and we’ve demonstrated a fork that has ARM control in it to count calorie consumption … I suspect sometime this year you’ll see one or two (manufacturers) demonstrate smart watches.”<\/p>\n

U.S. rival Intel, the world’s largest chip maker, last month unveiled the most extensive overhaul to date of its Atom mobile processors that underpin its push into smartphones and tablets [ID:nL2N0DN0YY]. Its chips now power a number of devices in the mid-market segment that ARM is targeting with its new processor.<\/p>\n

“They are a very big competitor and they’re a big competitor to our partners. We have a different business model — we license IP,” Drew said.<\/p>\n

“But we’re not slowing down. We focus on how we differentiate the industry … which is why we launched Cortex A-12 and all the graphics and video products around that.”<\/p>\n

ARM said the new processor would deliver 40 percent more performance than its predecessor, the Cortex A-9, using a similar amount of energy. It expects devices using Cortex A-12s to be on the market by mid-2014.<\/p>\n

Chips based on ARM technology dominate mobile computing, from tablets like Apple Inc<\/a>‘s iPad to high-end smartphones from Samsung Electronics Co Ltd<\/a>, and down to feature phones and entry-level devices. It licenses its designs to chipmakers like Qualcomm Inc<\/a> and Samsung, and in return receives a royalty on every chip shipped.<\/p>\n

ARM beat first-quarter profit forecasts, driven by buoyant demand for smartphones and tablets that use its processor technology and the strength of the dollar.<\/p>\n

(Additional reporting by Jonathan Gordon in TAIPEI and Paul Sandle in LONDON; Editing by Stephen Coates)<\/p>\n

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Chip designer ARM Holdings said it will defend its over 90 percent share of the mid-range mobile device market, helped by a new processor<\/p>\n","protected":false},"author":340871,"featured_media":79301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[36,2752,19741,131],"class_list":["post-79299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-arm","tag-cortex-a-12","tag-intel"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/79299"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/340871"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=79299"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/79299\/revisions"}],"predecessor-version":[{"id":79303,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/79299\/revisions\/79303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/79301"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=79299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=79299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=79299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}