{"id":8021,"date":"2009-05-13T09:06:00","date_gmt":"2009-05-13T07:06:00","guid":{"rendered":""},"modified":"2009-05-13T09:06:00","modified_gmt":"2009-05-13T07:06:00","slug":"google-runs-tv-ads-punting-chrome","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/8021-google-runs-tv-ads-punting-chrome.html","title":{"rendered":"Google runs TV ads punting Chrome"},"content":{"rendered":"<p>Google became the dominant search engine on the Web without having to  advertise but it has been forced to take a different approach to build up market  share for Chrome.<\/p>\n<p>On Friday, Google said it would run its first ad Google Chrome, a silent  30-second spot produced in Japan, over the weekend.<\/p>\n<p>&#8220;We designed a Google TV Ads campaign which we hope will raise awareness of  our browser, and also help us better understand how television can supplement  our other online media campaigns,&#8221; Google said in a post on the company  blog.<\/p>\n<p>&#8220;We&#8217;re excited to see how this test goes and what impact television might  have on creating more awareness of Google Chrome,&#8221; it added.<\/p>\n<p>Google launched Chrome in September but it has failed to enjoy the  spectacular success of its search engine.<\/p>\n<p>Chrome is currently the fourth-ranking Web browser with a market share of  1.4%, according to Web research firm Net Applications.<\/p>\n<p>Internet Explorer is number one with 66.1% followed by Firefox&#8217;s Mozilla with  22.5% and Apple&#8217;s Safari with 8.2%.<\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=171452\">Google Chrome discussion<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft&#039;s Internet Explorer.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8021","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/8021"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=8021"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/8021\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=8021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=8021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=8021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}