“Today’s ruling is an important step toward establishing a truly competitive market,” AMD president and chief executive Dirk Meyer said in a statement.<\/p>\n
“AMD has consistently been a technology innovation leader and we are looking forward to the move from a world in which Intel ruled, to one which is ruled by customers.”<\/p>\n
“After an exhaustive investigation, the EU came to one conclusion — Intel broke the law and consumers were hurt,” added Tom McCoy, AMD’s executive vice president for legal affairs.<\/p>\n
“With this ruling, the industry will benefit from an end to Intel’s monopoly-inflated pricing and European consumers will enjoy greater choice, value and innovation,” McCoy said.<\/p>\n
The European Commission, Europe’s top competition watchdog, accused Intel of using illegal loyalty rebates to squeeze rivals out of the market for computer processing units — the brains inside personal computers.<\/p>\n
The Santa Clara, California-based company dominates the 22-billion-euro (30-billion-dollar) market for so-called x86 CPUs with a 70-percent share during the more than five years it was accused of breaking EU antitrust rules.<\/p>\n
“Intel has harmed millions of European consumers by deliberately acting to keep competitors out of the market for computer chips for many years,” EU Competition Commissioner Neelie Kroes said. “Such a serious and sustained violation of the EU’s antitrust rules cannot be tolerated.”<\/p>\n
The commission said that Intel had used wholly or partially hidden rebates to get PC makers such as Acer, Dell, HP, Lenovo and NEC to buy all or almost all their CPU supply from Intel instead of AMD.<\/p>\n
Intel rejected the charges and said it will appeal the EU ruling.<\/p>\n