First National Bank (FNB) today announced that it has actively embraced thw micro-blogging platform Twitter to engage with customers.<\/p>\n
Says head of media at FNB Gisele Wertheim-Aymes; “We have actively tracked and reacted to ‘Tweets’ for the past six months as part of a strategy to extend our ethos of helpfulness. FNB’s involvement in Twitter is also serving a market research function. It provides almost instant feedback on what customers are thinking.”<\/p>\n
While FNB is not the first bank to seek new ways to manage its on-line reputation, the company says that its digital initiatives have placed it in a unique position of finding a business use for those brief 140-character Tweets.<\/p>\n
For those fearing to tread in an environment where personal opinion, biting criticism and quick-hits enjoy a high priority, FNB’s experience has been that the majority of Tweets are valid.<\/p>\n
“Some commentators are suggesting that Twitter could turn out to be a passing fad. However, in South Africa it’s still in its infancy and FNB is deriving great benefit and insight by participating in this community,” adds Wertheim-Aymes.<\/p>\n
Wertheim-Aymes plans to role out further digital initiatives at FNB in the next few months as new, personal media channels expand at an ever-increasing pace.<\/p>\n