{"id":82821,"date":"2013-07-24T10:00:13","date_gmt":"2013-07-24T08:00:13","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=82821"},"modified":"2013-07-24T10:02:36","modified_gmt":"2013-07-24T08:02:36","slug":"voice-quality-battle-vodacom-vs-telkom-mobile","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/82821-voice-quality-battle-vodacom-vs-telkom-mobile.html","title":{"rendered":"Voice quality battle: Vodacom vs Telkom Mobile"},"content":{"rendered":"<p><a title=\"Vodacom\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/227063-Vodacom\">Vodacom<\/a> has lodged a successful complaint at the Advertising Standards Authority of South Africa (<a title=\"ASA\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/306365-ASA-Advertising-Standards-Authority\">ASA<\/a>) against <a title=\"Telkom Mobile\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/515780-Telkom-Mobile\">Telkom Mobile<\/a>\u2019s commercial which claims that Telkom Mobile has a \u201cbetter voice quality\u201d.<\/p>\n<p>The television commercial, set in an office environment, stated that \u201cTelkom Mobile has an incredible network, built to carry better voice quality so you can actually hear the full message\u201d.<\/p>\n<p>Vodacom was not amused by this claim, arguing that Telkom Mobile\u2019s claim \u201cbetter voice quality\u201d is clearly in relation to the other mobile networks in South Africa, but cannot be substantiated.<\/p>\n<p>According to Vodacom, which provided network tests to back up its argument, it has the best voice network, which renders Telkom Mobile\u2019s claims false.<\/p>\n<p>Telkom Mobile responded by saying that it does not claim to have the best voice quality, but rather that it offers better voice quality than other networks.<\/p>\n<p>\u201cNo claim is made that it is better than any specific service provider,\u201d Telkom Mobile said.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/9GFBc9ntyXs\" height=\"337\" width=\"597\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>The ASA was not convinced by Telkom Mobile\u2019s argument, saying that the advertisement creates the impression that the operator offers the best voice quality in South Africa.<\/p>\n<p>The ASA further said that Telkom Mobile failed to provide adequate substantiation for its better voice quality claims.<\/p>\n<p>The ASA ruled that Telkom Mobile\u2019s \u201cbetter voice quality\u201d claim is unsubstantiated, and ordered Telkom Mobile to withdraw this claim with immediate effect.<\/p>\n<h3 class=\"my-4\">Telkom Mobile unlimited network coverage<\/h3>\n<p>The commercial further states that Telkom Mobile provides \u201cunlimited network coverage\u201d.<\/p>\n<p>Vodacom argued that no network covers 100% of South Africa, which means that the \u201cunlimited network coverage\u201d claim is false.<\/p>\n<p>Telkom Mobile further argued that \u201cunlimited network coverage\u201d does not refer to 100% coverage, as interpreted by Vodacom.<\/p>\n<p>\u201cThe term refers to the fact that a subscriber\u2019s access to services is not limited to the coverage area of Telkom Mobile\u2019s network,\u201d the company said.<\/p>\n<p>Here the ASA ruled in favour of Telkom Mobile, saying that it is not convinced that consumers would interpret the claim \u201cunlimited network coverage\u201d to mean that Telkom Mobile covers 100% of South Africa.<\/p>\n<h3 class=\"my-4\">More on Telkom Mobile and Vodacom<\/h3>\n<p><a title=\"Cell C nails Vodacom in ASA battle\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/82489-cell-c-nails-vodacom-in-asa-battle.html\"><strong>Cell C nails Vodacom in ASA battle<\/strong><\/a><\/p>\n<p><a title=\"\u201cMahala\u201d not exclusive to MTN: ASA\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/81579-mahala-not-exclusive-to-mtn-asa.html\"><strong>\u201cMahala\u201d not exclusive to MTN: ASA<\/strong><\/a><\/p>\n<p><a title=\"Yes, Telkom\u2019s ADSL prices include VAT\" href=\"http:\/\/mybroadband.co.za\/news\/adsl\/81187-yes-telkoms-adsl-prices-include-vat.html\"><strong>Yes, Telkom\u2019s ADSL prices include VAT<\/strong><\/a><\/p>\n<p><a title=\"Uncapped must mean uncapped\" href=\"http:\/\/mybroadband.co.za\/news\/adsl\/11990-uncapped-must-mean-uncapped.html\"><strong>Uncapped must mean uncapped<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom lodges successful ASA complaint against Telkom Mobile for claiming to have the best voice quality and unlimited network quality<\/p>\n","protected":false},"author":23,"featured_media":82823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[351,35,689,41],"class_list":["post-82821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-asa","tag-headline","tag-telkom-mobile","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/82821"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=82821"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/82821\/revisions"}],"predecessor-version":[{"id":82843,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/82821\/revisions\/82843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/82823"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=82821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=82821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=82821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}