{"id":842,"date":"2007-08-02T07:57:00","date_gmt":"2007-08-02T05:57:00","guid":{"rendered":""},"modified":"2007-08-02T07:57:00","modified_gmt":"2007-08-02T05:57:00","slug":"iburst-speed-claims-refuted-again","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/wireless\/842-iburst-speed-claims-refuted-again.html","title":{"rendered":"iBurst speed claims refuted \u00e2\u20ac\u201c again"},"content":{"rendered":"<p>Mr. N Blom recently laid a complaint with the Advertising Standards Authority of South Africa (ASA) against iBurst&rsquo;s claim that they offer speeds of &lsquo;up to 1 Mbps&rsquo;.<\/p>\n<p>In a radio advertisement the broadband provider claims that, &ldquo;With the iBurst Play special you can now get speeds of up to 1 mega bit per second&hellip;&rdquo;<\/p>\n<p>Mr. Blom submitted that during the day <a href=\"http:\/\/www.iburst.co.za\" target=\"_blank\">iBurst<\/a> caps its speed to 46kbps and that users are never able to reach speeds of more than 100kbps. He argued that the claimed 1 Megabit or 1 Million bps is misleading.<\/p>\n<p>In response to the complaint iBurst submitted technical data by Mr Peter Chitamu (Pr.Eng.,PhD) and Mr David Vanucci (MSc) of Dovetel Consulting Engineering. <\/p>\n<p>According to the iBurst documentation speed tests were conducted on 30 May 2007 between 12h30 and 14h00 at the iBurst house in Sandton, and produced downlink speeds of between 767 and 895 kbps. The speeds further produced uplink speeds of between 160 and 276 kbps.<\/p>\n<p>The ASA said that &ldquo;it appears that even under relatively ideal conditions at the respondent&rsquo;s offices, the claimed speeds were never actually achieved. It does, however, indicate that the tests were close to the advertised speed of 1 Mbps.&rdquo;<\/p>\n<p>&ldquo;The hypothetical reasonable person would understand that connectivity might ebb and flow, based on real world conditions and the fact that the claim states, &lsquo;&hellip;up to 1 Megabit per second&hellip;&rsquo;. The hypothetical reasonable person would, however, still expect to regularly receive the claimed speeds if they are subscribed to this service and have the required technology,&rdquo; the ASA ruling reads.<\/p>\n<p>The same principle has been applied to various similar claims in the past, and the ASA said that &ldquo;there is currently nothing before the Directorate to confirm that a significant number of people can achieve this speed under reasonable circumstances. In fact, there is currently nothing to show that users can ever achieve the claimed speed.&rdquo;<\/p>\n<p>The ASA ruled that the 1 Mbps speed claim is currently unsubstantiated, and that iBurst must withdraw the claim &ldquo;up to 1 Megabit per second&rdquo; with immediate effect and that it may not be used in its current format again.<\/p>\n<p>This ASA ruling came two weeks after a similar case where iBurst had to withdraw its &ldquo;Replace your dial-up [with]&hellip; iBurst up to 17x faster!&rdquo; speed claims.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=82987\">Comments<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iBurst\u00e2\u20ac\u2122s inability to show that its service can realistically reach 1 Mbps \u00e2\u20ac\u201c even under near ideal conditions \u00e2\u20ac\u201c meant that they were on the wrong end of another ASA ruling.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-842","post","type-post","status-publish","format-standard","hentry","category-wireless"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/842"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}