{"id":84361,"date":"2013-08-14T12:08:36","date_gmt":"2013-08-14T10:08:36","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=84361"},"modified":"2013-08-14T12:10:15","modified_gmt":"2013-08-14T10:10:15","slug":"true-price-for-mobile-data-plummets-mtn","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/84361-true-price-for-mobile-data-plummets-mtn.html","title":{"rendered":"True price for mobile data plummets: MTN"},"content":{"rendered":"<p><a title=\"MTN\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/226943-MTN\">MTN<\/a> reported its interim results for the six months ended June 2013 today (14 August 2013), revealing that the average effective price per megabyte decreased by 25% over the last six months.<\/p>\n<p>MTN South Africa\u2019s results showed a decline of 1.4% to R20,146-million from R20,430-million in the previous year (including MTN Business).<\/p>\n<p>MTN\u2019s total subscriber base also declined to 25-million from 25.4-million at 31 December 2012.<\/p>\n<p>MTN seems well aware that it needs to be more competitive on voice and data to increase growth.<\/p>\n<p>\u201cMTN South Africa felt the effects of weaker consumer demand and was slow to respond to aggressive price competition in both voice and data offerings,\u201d MTN said.<\/p>\n<p>Some good news for the company is the continued growth in data. MTN SA\u2019s data revenue increased by 14.7% to R4,016-million from R3,502-million in the prior year &#8211; contributing 19.9% to total revenue.<\/p>\n<p>Data revenue growth was supported by an increase in the number of mobile data users to 13.5-million from 11.9-million.<\/p>\n<p>Data revenue also benefited from the integration of <a title=\"MTN Business\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/303631-MTN-Business\">MTN Business<\/a> into the South African operation.<\/p>\n<h3 class=\"my-4\">More on MTN<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/82731-mtn-financial-head-surprise-resignation-amid-controversy.html\">MTN financial head surprise resignation amid controversy<\/a><\/strong><\/p>\n<p><a title=\"MTN CEO\u2019s pay hits R22.5m\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/10677\/mtn-ceos-pay-hits-r22-5m\/\"><strong>MTN CEO\u2019s pay hits R22.5m<\/strong><\/a><\/p>\n<p><a title=\"Executive shake-up at MTN Group\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/40728\/executive-shake-up-at-mtn-group\/\"><strong>Executive shake-up at MTN Group<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTN said that while data usage and revenue is up, average effective price per megabyte decreased significantly<\/p>\n","protected":false},"author":23,"featured_media":75911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[369,35,42],"class_list":["post-84361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-data","tag-headline","tag-mtn"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/84361"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=84361"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/84361\/revisions"}],"predecessor-version":[{"id":84367,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/84361\/revisions\/84367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/75911"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=84361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=84361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=84361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}