{"id":86167,"date":"2013-09-05T08:55:13","date_gmt":"2013-09-05T06:55:13","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=86167"},"modified":"2013-09-05T09:24:26","modified_gmt":"2013-09-05T07:24:26","slug":"new-yahoo-logo","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/86167-new-yahoo-logo.html","title":{"rendered":"New Yahoo logo unveiled"},"content":{"rendered":"

Yahoo<\/a> late Wednesday updated its logo with slimmer letters but kept the trademark purple color and exclamation point.<\/p>\n

“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Yahoo chief marketing officer Kathy Savitt<\/a> said in a Tumblr blog post.<\/p>\n

The updated logo comes as the Internet pioneer continues a quest to re-invent itself after being eclipsed by Google<\/a> in the world of online search.<\/p>\n

The faded Internet star’s new symbol has been redesigned to better reflect what the company aims to be under chief executive Marissa Mayer<\/a>, according to Savitt.<\/p>\n

She said that Yahoo will also be keeping its “famous yodel.”<\/p>\n

Since former Google executive Mayer became boss at Yahoo early last year, the California company has snapped up more than 20 startups including the billion-dollar buy of blog platform Tumblr.<\/p>\n

Mayer’s plan for reviving Yahoo’s fortunes includes making priorities of mobile devices, video, personalized digital content, and elevating the company’s popularity outside the United States.<\/p>\n

“While the company is rapidly evolving, our logo – the essence of our brand – should too,” Savitt said.<\/p>\n

To build excitement about the change of the well-known purple logo, Yahoo will tease US visitors with variations on the theme daily leading up to the unveiling.<\/p>\n

Yahoo logo articles<\/h3>\n

New Yahoo logo announced<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo late Wednesday updated its logo with slimmer letters but kept the trademark purple color and exclamation point<\/p>\n","protected":false},"author":35,"featured_media":86171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[36,21303,2744],"class_list":["post-86167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-yahoo-logo","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/86167"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=86167"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/86167\/revisions"}],"predecessor-version":[{"id":86177,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/86167\/revisions\/86177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/86171"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=86167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=86167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=86167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}