{"id":92393,"date":"2013-12-07T14:27:06","date_gmt":"2013-12-07T12:27:06","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=92393"},"modified":"2013-12-09T08:24:57","modified_gmt":"2013-12-09T06:24:57","slug":"mobile-data-revolution-coming-for-sa-research","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/92393-mobile-data-revolution-coming-for-sa-research.html","title":{"rendered":"Mobile data revolution coming for SA: research"},"content":{"rendered":"<p>South African smartphone users spent significantly less on voice calls and more on data in 2013 compared to 2012, new research shows.<\/p>\n<p>The Mobility 2014 research study, conducted by <a title=\"World Wide Worx\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/307751-World-Wide-Worx\">World Wide Worx<\/a> and Dashboard with the backing of <a title=\"First National Bank\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/307757-FNB-First-National-Bank\">First National Bank<\/a>, revealed that voice spend decreased from 73% to 65% in 2013.<\/p>\n<p>It also showed that the 19\u201324 age group, which World Wide Worx said represents students and entrants into the workforce, is abandoning voice faster than any other segment.<\/p>\n<p>Only 56% of this group\u2019s mobile budget is now spent on voice, down from 66% in mid\u20132012. Its data spend, on the other hand, has increased from 17% to 24%.<\/p>\n<div id=\"attachment_92399\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92399\" class=\"size-full wp-image-92399\" alt=\"Mobility 2014 mobile expenditure breakdown\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2013\/11\/Mobility-2014-mobile-expenditure-breakdown.jpg\" width=\"596\" height=\"399\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2013\/11\/Mobility-2014-mobile-expenditure-breakdown.jpg 596w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2013\/11\/Mobility-2014-mobile-expenditure-breakdown-250x166.jpg 250w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><p id=\"caption-attachment-92399\" class=\"wp-caption-text\">Mobile expenditure breakdown: Mobility 2014<\/p><\/div>\n<p>\u201cOlder users continue to spend far more overall, but the powerful shift in spend from voice to data will work its way up the age segments in the coming years,\u201d <a title=\"Arthur Goldstuck\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/221541-Arthur-Goldstuck\">Arthur Goldstuck<\/a>, managing director of World Wide Worx was quoted as saying in a press release announcing the results.<\/p>\n<p>\u201cAlready, we are seeing a flattening out of the curve of data use from the 25\u201334 through to the 46\u201355 age groups,\u201d Goldstuck said. \u201cOnly above that age does data spend drop off \u2013 but not very significantly.\u201d<\/p>\n<p>Contract users also tend to spend more on data than pre-paid users do, the study showed.<\/p>\n<h3 id=\"related\">More cellphone usage statistics for SA<\/h3>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/92373-south-africans-clueless-about-their-mobile-os.html\"><strong>South Africans clueless about their mobile OS<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/smartphones\/92369-blackberry-overtakes-samsung-in-sa-research.html\"><strong>BlackBerry overtakes Samsung in SA: research<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/86905-astonishing-whatsapp-wechat-moves-in-sa.html\"><strong>Astonishing WhatsApp, WeChat moves in SA<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/smartphones\/78775-blackberry-symbian-still-lead-sa-smartphone-market.html\"><strong>BlackBerry, Symbian still lead SA smartphone market<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from World Wide Worx and Dashboard suggests that the mobile network cash-cow will soon be under pressure<\/p>\n","protected":false},"author":15,"featured_media":89607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[35],"class_list":["post-92393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-headline"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/92393"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=92393"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/92393\/revisions"}],"predecessor-version":[{"id":93261,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/92393\/revisions\/93261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/89607"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=92393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=92393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=92393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}