The opening of the office is a result of AMD’s growth in the local market. According to BMI-T’s Quarterly Tracker Report for Q4 2006, AMD grew twice as fast as the local market in 2006, showing 61,3% year-on-year unit growth, while the rest of the market showed 28,4% growth.<\/p>\n
“The local market is showing fast growth that is expected to continue,” says Gautam Srivastava, AMD’s vice-president, sales and marketing; MD, Middle East, Africa (MEA) and Pakistan. “To address this growth, it is important to build a sustainable infrastructure in SA with a team that can work directly with our customers.”<\/p>\n
Srivastava notes that the new office will allow AMD to increase customer choice in the region, strengthen its distribution channels, and focus on establishing long-term relationships with partners and key customers, particularly government and large enterprises. <\/p>\n
The local operation will be headed by country manager, Imi Mosaheb.<\/p>\n