The results of the Sunday Times Top Brands Awards for 2009, conducted by TNS Research Surveys, were released recently. The Top Brands survey assessed companies (brands) on four principles: Brand familiarity, Brand presence and size, User brand rating & experience and Public perception\/non-user rating.<\/p>\n
According to the survey Coca-Cola is South Africa’s overall favourite brand, followed by Vodacom and Koo. The top 10 is completed by Nike, Clover, KFC, SAB, Nokia, Levi’s and BMW. <\/p>\n
When it came to telecoms network providers Vodacom reigned supreme with a brand score of 75, followed by MTN (69), Cell C (44) and Telkom (39). <\/p>\n
Nokia was voted the top consumer cellphone brand with a score of 85, followed by Samsung (69), Sony Ericsson (58), Motorola (47), LG (48) and Vodafone (2). In the Business-to-Business category Nokia lead the pack, followed by Blackberry and Samsung.<\/p>\n
Three telecoms providers featured highly on ‘doing the most to uplift the community’. Vodacom came in third behind Pick ‘n Pay and Coca-Cola while Telkom was ranked sixth and MTN tenth.<\/p>\n
In the social networking space Facebook was top, followed by mobile service MXit, MySpace and YouTube. HP was rated tops in the computer and laptop category, followed by Apple and Dell.<\/p>\n