According to MXit around 65% of the South African Facebook market falls within the 18-34 age demographic, making it a perfect fit for MXit’s 17 to 25 year olds.<\/p>\n
“Our aim, as always, is to create a fun and user-friendly mobile social environment that is all-encompassing and where users can create, communicate and share. We believe that the ability to converge social communities is an exciting prospect for our users,” says Juan du Toit, International marketing manager of MXit.<\/p>\n
“As MXit expands its footprint in Africa, South East Asia and Latin America, this gateway allows users to update their Facebook status immediately via their mobile phones without having to log on to a separate network. A nice bonus is that the data costs are almost non-existent when accessed via MXit,” says du Toit.<\/p>\n
“We are known for listening to and delivering on what our users want. Facebook was a natural evolution in our gateway offering – and simply put, MXit users spoke and we made it happen.”<\/p>\n
MXit users with the latest version (v5.9.3) will have access to the gateway, giving them the ability to expand contact bases and communicate on a multi-platform instant messaging network.<\/p>\n
Currently, users can also access Yahoo, Windows Live Messenger, G Talk, AIM and ICQ via gateways on MXit.<\/p>\n