{"id":97025,"date":"2014-02-19T11:26:14","date_gmt":"2014-02-19T09:26:14","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=97025"},"modified":"2014-02-19T12:27:36","modified_gmt":"2014-02-19T10:27:36","slug":"analysts-cell-c-prediction-dead-wrong","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business\/97025-analysts-cell-c-prediction-dead-wrong.html","title":{"rendered":"Analyst’s Cell C prediction dead wrong"},"content":{"rendered":"

On 18 August 2013, Paul Theron<\/a>, CEO of Vestact Limited<\/a>, said that Cell C has decimated its own business case<\/strong><\/a> and predicted that the company will be dead within six months. This was not his finest moment.<\/p>\n

Speaking on CNBC last year, Theron said that Cell C<\/a> is messing up the mobile market in South Africa for everyone, including themselves, with their aggressive pricing strategy.<\/p>\n

Theron said that Cell C is \u201cbasically burning the furniture over there to stay in business,\u201d and had to raise more money to remain afloat.<\/p>\n

\u201cCell C will be dead within 6 months. Listen to me now \u2013 they are under such pressure that they basically decimated their own business chasing market share,\u201d said Theron.<\/p>\n

Theron added that if Alan Knott-Craig<\/a> is still the CEO of Cell C in six months\u2019 time he will be very surprised.<\/p>\n

Six months later<\/h3>\n

Six months on, and Cell C is alive and well. The recently announced Call Termination Regulations, which proposes significant asymmetry, is also set to give Cell C a massive financial boost.<\/p>\n

The company moved into its new offices in Midrand last year, which also features a walk-in customer care centre and a large warehouse.<\/p>\n

Cell C acting CEO Jose Dos Santos<\/a> said that they are pleased with the company\u2019s growth over the last 18 months, and have a good business plan to take it forward.<\/p>\n

The Cell C board also seems happy with the company. \u201cWhile I cannot comment on behalf of the board the feedback that I have received from them over the last few months is that they are fully supportive and happy with Cell C’s progress,\u201d said Dos Santos.<\/p>\n

Theron was asked for comment about his incorrect prediction that Cell C will be dead within six months, but he did not respond by the time of publication.<\/p>\n

More on Cell C<\/h3>\n

Cell C will be dead within 6 months: analyst<\/strong><\/a><\/p>\n

Cell C receives massive cash boost<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In August 2013, well known analyst Paul Theron predicted that Cell C will be dead within six months. It is now six months later\u2026<\/p>\n","protected":false},"author":23,"featured_media":79089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[681,355,35,16074,21037,21039],"class_list":["post-97025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alan-knott-craig","tag-cell-c","tag-headline","tag-jose-dos-santos","tag-paul-theron","tag-vestact"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97025"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=97025"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97025\/revisions"}],"predecessor-version":[{"id":97049,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97025\/revisions\/97049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/79089"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=97025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=97025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=97025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}