{"id":9736,"date":"2009-09-23T15:31:00","date_gmt":"2009-09-23T13:31:00","guid":{"rendered":""},"modified":"2009-09-23T15:31:00","modified_gmt":"2009-09-23T13:31:00","slug":"yahoo-launches-new-global-web-portal","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/9736-yahoo-launches-new-global-web-portal.html","title":{"rendered":"Yahoo launches new global web portal"},"content":{"rendered":"

Yahoo has launched globally its redesigned web portal, which was previously only available in beta to US and UK users. The move is supported by a US$ 1-million advertising campaign, and aims to generate more traffic to the front page.<\/p>\n

The new portal now allows third party web applications – such as Hotmail and Facebook – to be integrated into the front page. Critics have suggested that web users no longer go to portals to begin their browsing, instead using search engines to go directly to their destination.<\/p>\n

Speaking to the BBC<\/a>, Yahoo’s senior vice-president for Europe, Rich Riley disagrees. Riley is of the opinion that many Yahoo customers still begin their browsing at the portal frontpage.<\/p>\n

Riley offers survey statistics to back his claims, which show that 60% of UK Yahoo customers would prefer a centralised page from which they can manage all aspects of their online life.<\/p>\n

The integrated third party applications will keep users within the Yahoo network of sites. Riley says that this makes the portal an extremely attractive option for advertisers, who will reach a global audience.<\/p>\n

Through partnerships, Yahoo has added a large number of links to external websites. Riley indicates that the UK beta portal became the second largest source of online traffic to the UK Telegraph’s website. Yahoo receives a portion of the revenue generated by this traffic.<\/p>\n

Although Yahoo occupies a strong position on the web, they do not generate as much profit as the likes of Google. The new advertising campaign, although global, is primarily targeting emerging markets – such as Brazil, India and Indonesia – where they believe they can attract many new users. This is “where the next billion people are coming online,” says Riley.<\/p>\n

With the deal between Microsoft’s Bing search engine and Yahoo expected to be finalised by next year, Yahoo is hoping to surge into the high profitability arena of Internet business.<\/p>\n

Yahoo’s new portal<\/strong><\/a> – comments and views<\/p>\n","protected":false},"excerpt":{"rendered":"

The re-designed web portal has been launched globally in an attempt to generate greater profits<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9736","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/9736"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=9736"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/9736\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=9736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=9736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=9736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}