{"id":97641,"date":"2014-02-26T16:07:59","date_gmt":"2014-02-26T14:07:59","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=97641"},"modified":"2014-02-26T16:09:10","modified_gmt":"2014-02-26T14:09:10","slug":"telkom-culls-aardvark-search-engine","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/97641-telkom-culls-aardvark-search-engine.html","title":{"rendered":"Telkom culls Aardvark search engine"},"content":{"rendered":"<p>Telkom has informed its subscribers of the decommission of the Aardvark search site from Monday 24 February as the facility was underutilised.<\/p>\n<p>Aardvark was a popular South African search many years ago, but along with other local search engines such as Ananzi, it fell victim to Google\u2019s success.<\/p>\n<p>Telkom explained that its digital strategy is constantly evolving and, as such, it aims to align its offerings to the changing usage patterns of customers and offer innovative content and communication solutions.<\/p>\n<p>\u201cIn order to ramp up our effort to improve the online experience of our customers, a decision was taken to decommission the Aardvark search site from Monday 24 February as the facility was underutilised,\u201d Telkom said.<\/p>\n<h3 class=\"my-4\"><strong>Old articles about Aardvark<\/strong><\/h3>\n<p><a title=\"Google\u2019s search dominance\" href=\"http:\/\/mybroadband.co.za\/news\/internet\/4671-google-s-search-dominance.html\"><strong>Google\u2019s search dominance<\/strong><\/a><\/p>\n<p><strong><a title=\"Aardvark\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/214397-Aardvark-not-working-with-Telkom-ISP\">Aardvark search for local only<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telkom decommissions the Aardvark search site because it was not being used enough<\/p>\n","protected":false},"author":23,"featured_media":97645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[23871,7979,109],"class_list":["post-97641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-aardvark","tag-quicknews","tag-telkom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97641"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=97641"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97641\/revisions"}],"predecessor-version":[{"id":97651,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/97641\/revisions\/97651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/97645"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=97641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=97641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=97641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}