Snowball Effect was formed in September 1998 by brothers Eugene and Storm van der Merwe to service the fledging web design and web hosting markets. The business also offered networking services and later added Internet connectivity.

Snowball is a specialist in the development of e-commerce and related web sites. We have created a multi-million Rand infrastructure from scratch and we run our own data center based in Technopark, South Africa. Snowball is now a team of 8 specialists covering areas such as development, administration, finance, sales, and support.