John Willmott is the founder of NelsonHall and has been CEO since its inception in 1998. John has developed the company to its present position as the leading BPO analyst firm globally.

John remains actively involved in the delivery of client assignments. He has personally covered the BPO market since 1992 and has led well in excess of a hundred assessments on BPO. .

John assists organizations in understanding the true shape of the BPO market and the success factors involved in BPO from both buy-side and supply-side perspectives.

Widely regarded as a 'BPO guru', John continues to contribute to, and oversee, NelsonHall's BPO research, and is a sought after speaker on BPO. John also presents NelsonHall's quarterly 'BPO Index' webcast, monitoring developments in the BPO marketplace worldwide

John has over 20 years' experience in the services sector, principally in roles with strategic marketing responsibility. John previously held senior positions with suppliers and research agencies in both Europe and the U.S.

John holds a MA from Cambridge University and an MBA from Manchester Business School.