Orange news reports that Burton-on-Trent (a town straddling the River Trent in the east of Staffordshire, England) has got its own designer scent which apparently smells of Marmite, leather, pickle and beer.
The city, said to smell of ale from the surrounding hops fields, has inspired the bizarre new perfume called Eau-de-Burton, reports the Daily Telegraph.
Businesswoman Victoria Brookes thinks her new fragrance works perfectly and is selling it for £36.50 in the run up to Christmas.
She said: "Burton is known for its smell but not always in a good way. But the perfume smells really good - I have had lots of compliments from people.
"It is made up of Gourmand, representing Marmite and Branston Pickle, which were invented in Burton.
"It also has leather, representing the boots and footballs used at Burton Albion, and Ambra, inspired by amber nectar, the beer which made Burton famous worldwide.