Threatening to tackle Telkom head-on in the market place, Skaap, a dynamic South African VoIP company have launched an easy-to-use, cost-effective service specifically for SA landline and contract cellphone users needing to call friends, family or business colleagues overseas.
With a customer friendly interface, www.skaap.com is the site where savings in excess of 50% can be made. In fact, with this product, you are able to call overseas with your contract cellphone, at a fraction of the cost charged by Telkom. Skaap has sheared the costs of international dialling almost matching a locally dialled call through your Telkom line.
"Through Skaap's partnership with VoIP Service provider Mediaring, a listed Singaporean based Telecommunications Operator, which generated over a billion call-minutes across its global operations in 2005, we have been able to provide our customers with quality of service at very reasonable prices. This has been across the full range of international destinations" says Brett Magrath, Managing Director
Much has been mooted about the soon-to-be-introduced Second National Operator (SNO) which may, or may not, affect the way Telkom operates. It would not be unreasonable to assume that at least price-wise, Telkom would attempt to be competitive. Hopefully improvements in service delivery, PR and customer relations will follow.
Due partly to current call rates for overseas calls, the ratio of outbound calls to inbound calls is currently 2 to 1. For every 200 calls received into South Africa from overseas, only 100 calls are made to overseas destinations. Skaap is quickly turning this data on its head.
"Interest in the Skaap service has been phenomenal and is rapidly growing as people realize that they don't necessarily require an ADSL line to make cheap international calls. Our rate of sign-ups more than double on a weekly basis. We are simply responding to the great demand for cheaper international calls that exists in this country" says Magrath.
So for those who make regular calls to friends and families overseas, Skaap, has introduced a product which Telkom or even the SNO would be hard-pressed to match. With cost cutting top of mind this sheep is set to lead while the rest will follow.