Going for the complete opposite end huh??
Whatever building u choose to ahout from atop of, fact is, right now theoly are cannibalising their own brand, and they can afford to because they arent carrying any of the "real world" risks that the people who take part in the real economy are...
These tables in the article dont even include the distance the driver drives to the point where they pick up the client, is this free? If u include at AA rates, you'll see the driver is operating at a loss. Avout 30% to 40% of the mileage the car does, is without a client in the car ......
If u want to upgrade every 2 years then a midrange is fine. But if u want to keep a phone for 4 to 6 years, top of the range it is. Today's top-range phone will outperform tomorrow's new midrange models for at least 3/4 years. Its in how the chipsets are made. Justify it any way but midrange...