A wide-ranging advertising campaign appears to have been launched in Russia urging citizens to join the military.
It comes as the Russian armed forces have reportedly been suffering heavy losses and struggling to make progress in Ukraine more than a year after invading it.
The Defence Ministry in Moscow
released a video appealing to Russians to give up their civilian jobs in favour of a contract with the military.
The video features a supermarket guard, a fitness instructor and a taxi driver - all apparently disillusioned with civilian life and finding fulfilment after joining the army.
The video promises a monthly salary of at least 204,000 roubles ($2,500, £2,000), four times Russia's average.
"Impossible to understate just how ubiquitous this army recruitment drive is," said
one Twitter user in the Russian capital.
"It has completely taken over Moscow and you can barely go two minutes without seeing another poster."
What the ads don't say
The recruitment drive is likely to have been prompted by the Russian military's desperate need for new soldiers after more than a year of fighting in Ukraine.
According to leaked US documents, the Pentagon estimates Russian losses at between 189,500 and 223,000 casualties, with 35,500-43,000 men killed in action.
In September 2022, President Vladimir Putin announced "partial mobilisation", which sought to recruit new soldiers regardless of whether they wanted to join the army, and led to a dip in his popularity.