Dolby
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Sony is spinning out its TV and home audio business and has announced that Chinese company TCL will take a 51% controlling interest
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Sony just handed its TV business to TCL
- Thread starter Dolby
- Start date
Sony is spinning out its TV and home audio business and has announced that Chinese company TCL will take a 51% controlling interest
FiestaST
Honorary Master
An end of an era.
www.theverge.com
Sony’s TV business is being taken over by TCL
The new joint company may launch in April 2027.
www.theverge.com
FiestaST
Honorary Master
Sony Corporation - Sony and TCL Sign Memorandum of Understanding for Strategic Partnership in Home Entertainment Field
Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.
FiestaST
Honorary Master
Sony and TCL announce joint venture, Bravia TVs part of deal
Seemingly out of nowhere, TCL announced it plans to acquire Sony’s home entertainment branch, including TVs and home audio equipment. The two companies are set to enter a joint venture, with TCL controlling a commanding 51% share.
As per the press release, the TCL-led venture will “leverage Sony's high-quality picture and audio technology, brand value and operational expertise” combined with “TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency”. Furthermore, the products will still carry Sony and Bravia branding.
The new joint venture is set to operate globally, with the binding agreement set to be finalized by the end of March. The new company is officially expected to begin its operation in April 2027. That’s all pending regulatory approval and several other partnership conditions.
www.gsmarena.com
www.sony.co.jp
Seemingly out of nowhere, TCL announced it plans to acquire Sony’s home entertainment branch, including TVs and home audio equipment. The two companies are set to enter a joint venture, with TCL controlling a commanding 51% share.
As per the press release, the TCL-led venture will “leverage Sony's high-quality picture and audio technology, brand value and operational expertise” combined with “TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency”. Furthermore, the products will still carry Sony and Bravia branding.
The new joint venture is set to operate globally, with the binding agreement set to be finalized by the end of March. The new company is officially expected to begin its operation in April 2027. That’s all pending regulatory approval and several other partnership conditions.
Sony and TCL announce joint venture, Bravia TVs part of deal
Get ready for Sony Bravia™ by TCL. Seemingly out of nowhere, TCL announced it plans to acquire Sony’s home entertainment branch, including TVs and home...
Sony Corporation - Sony and TCL Sign Memorandum of Understanding for Strategic Partnership in Home Entertainment Field
Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.
FiestaST
Honorary Master
Sony signs definitive agreement with TCL for Bravia TVs
Back in January, Sony and TCL announced the intention to form a joint venture in TVs and home audio equipment, of which TCL would hold a controlling 51% stake. Today, the two companies have signed a definitive agreement for this strategic partnership.
Under this legally binding agreement, Sony will establish a wholly owned subsidiary to assume its home entertainment business, and TCL will subscribe to a portion of this company's shares, with TCL holding 51% and Sony holding 49% of the shares.
The new company will succeed Sony's home entertainment business, including product development and design, manufacturing, sales and logistics, and customer service for Bravia TVs, business-to-business flat panel displays and LED displays, projectors, and home audio equipment such as home theater systems and audio components. The new company will operate this integrated business globally.
www.gsmarena.com
www.sony.co.jp
Back in January, Sony and TCL announced the intention to form a joint venture in TVs and home audio equipment, of which TCL would hold a controlling 51% stake. Today, the two companies have signed a definitive agreement for this strategic partnership.
Under this legally binding agreement, Sony will establish a wholly owned subsidiary to assume its home entertainment business, and TCL will subscribe to a portion of this company's shares, with TCL holding 51% and Sony holding 49% of the shares.
The new company will succeed Sony's home entertainment business, including product development and design, manufacturing, sales and logistics, and customer service for Bravia TVs, business-to-business flat panel displays and LED displays, projectors, and home audio equipment such as home theater systems and audio components. The new company will operate this integrated business globally.
Sony signs definitive agreement with TCL for Bravia TVs
This comes after the intention to create a joint venture was announced back in January. Back in January, Sony and TCL announced the intention to form a...
Sony Corporation - Sony and TCL Sign Definitive Agreements for Strategic Partnership in the Home Entertainment Field
Sony Corporation ("Sony") and TCL Electronics Holdings Limited (together with its subsidiaries, "TCL") today announced that Sony and TCL have entered into legally binding definitive agreements for a strategic partnership in the home entertainment field. This follows the memorandum of...
joshuatree
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My Sony Bravia still working perfectly. KDL-32EX400. In the garage for now, until repurposing it again with a Chromecast plugged in at hdmi and usb ports. Change things up now and again indoors.
rh1
Honorary Master
My 40 inch as well. Bought with my first bonus.
OutlawJoseyWales
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What is the reason for Sony doing this?
Herr der Verboten
Honorary Master
pragtig.My Sony Bravia still working perfectly. KDL-32EX400. In the garage for now, until repurposing it again with a Chromecast plugged in at hdmi and usb ports. Change things up now and again indoors.
naughty001
Expert Member
the last time i honestly was impressed with a Sony TV was in the days of CRT - after that IMHO there were too many other brands that were better at flat panels than Sony and even Panasonic and i reckon that brands like TCL and Hisense were way ahead of Sony in the current TV market so this news is not surprising in the least
HAL 9000
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