SABC has big Afrikaans dreams
The South African Broadcasting Corporation (SABC) has revealed ambitious plans to launch a dedicated Afrikaans television channel as part of a broader strategy to win back its disaffected audience.
This move follows a U-turn by the public broadcaster, which recently admitted to making significant strategic errors by cutting popular Afrikaans content and moving its flagship news bulletin.
The South African Broadcasting Corporation (SABC) has revealed ambitious plans to launch a dedicated Afrikaans television channel as part of a broader strategy to win back its disaffected audience.
This move follows a U-turn by the public broadcaster, which recently admitted to making significant strategic errors by cutting popular Afrikaans content and moving its flagship news bulletin.

