Ford unveils the name and launch price for its midsize electric truck

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Ford unveils the name and launch price for its midsize electric truck - Business Insider​


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Ford has been very secretive about its all-important new slate of EVs. That's starting to change.

The Detroit automaker confirmed to Business Insider that its next EV, a midsize truck, will be called the Fathom. The company also said it will have a starting price of $28,350 — or $29,945 after destination charges.

Both the name and pricing are a big departure from Ford's recent EV efforts. The company's first generation of mass-market EVs — including the Mustang Mach-E and the F-150 Lightning — were named after iconic, nostalgic Ford vehicles. They also had sticker prices ranging from roughly $38,000 to around $90,000.

Fathom is a new nameplate for Ford. The sub-$30,000 starting price will also put the new EV in striking distance of the coming no-frills Slate truck.

Fathom is the result of a Skunkworks program that the company launched in 2022, which aimed at building simpler electric cars after Ford lost billions of dollars on its first generation of EV products.

Unlike the standard assembly line that Ford adopted in the early 1900s, the next generation of EVs will adopt an "assembly tree" production system. The company will build the EV's front, rear, and structural battery-and-interior sections on three separate lines before joining them.

Ford has teased multiple silhouettes, suggesting that the retooled assembly line could support vehicles including a hatchback, SUVs, and a cargo van — but the company has not confirmed which of those models will reach production.

The Fathom, Ford says, has some pretty impressive specs. The automaker says it's as fast off the line as the Mustang EcoBoost, and has the same interior cargo space as the Toyota RAV4 SUV.

It's also Ford's first vehicle that will have Apple software integration.

There's still plenty we don't know about the truck: we haven't seen its full design, because Ford has only revealed images of the truck wrapped in camouflage. We also don't have trim details or range estimates.
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www.businessinsider.com

Ford unveils the name and launch price for its midsize electric truck

We now know the starting price and name for Ford's all-important, low-cost EV truck. Both break the molds set by other Ford EVs.
www.businessinsider.com www.businessinsider.com
 

Ford's new EV truck Fathom to be priced starting at about $28,000 - Reuters​

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Ford Motor (F.N), opens new tab said on Thursday that its upcoming midsize electric pickup truck would be priced starting at about $28,000 and named Fathom, as the Michigan automaker ‌looks to offer an affordable model in a market full of pricey EVs.
  • Ford has approached development and manufacturing of this vehicle from the ground up, assembling a specialized team in California aimed at competing with rivals like Tesla (TSLA.O), opens new tab and China's BYD (002594.SZ), opens new tab.
  • The ⁠automaker has established a new assembly-tree manufacturing process at its Louisville Assembly Plant.
  • Three lines, for the front, rear and structural battery and seating, will run simultaneously and join at the end instead of having one traditional, long conveyor belt. The new system is meant to improve efficiency and reduce costs.
  • Ford reset its EV strategy after a $19.5 billion writedown late last year, in which it axed several ‌planned ⁠models as well as its larger, more expensive Lightning electric pickup truck.
  • Fathom is part of a limited group of vehicles, gasoline-powered, hybrids and EVs included, that are available under $30,000. Data from car-shopping website Edmunds, updated through ⁠May 2026, shows 36 models are available for under a starting price of $30,000 in the U.S.
  • Fathom would become one of Ford's least expensive models, rivaling ⁠its Maverick pickup, which starts at just below $30,000, according to Edmunds.
  • Pre-orders for Fathom will open in early 2027, with customer deliveries ⁠beginning in autumn 2027. The sub-$30,000 pickup truck is expected to be the first of a family of models based on Ford's new EV platform.
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Meet the Ford Fathom: The $28k EV Truck That Changes Everything! - The Electric Duo (Patrick & Liv)​


Ford has officially unveiled the name and shocking price point for its upcoming affordable EV truck, and we have all the details! In this video, we dive deep into everything we know about the Ford Fathom—from its $28,350 starting price to the revolutionary "Skunkworks" engineering behind it.

We discuss the strategic pivot Ford is making with the Fathom, the modular "assembly tree" manufacturing process, and how this vehicle aims to be a "Model T moment" for the electric era.

We also analyze recent spy shots, discuss the new LFP battery chemistry, and explore the high-tech interior featuring BlueCruise and bi-directional power.
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Here's the official name of Ford's next electric truck and how much it will cost

Today, Ford has decided to finally unveil the name of its next electric truck. It will be called Fathom. Ford says it comes from "a deep understanding of the person who would drive it". "Deep", because a fathom is a unit of measurement equal to six feet, used in measuring the depth of water.

Ford says the person who'll buy the Fathom has motivations that "look a little different from the typical truck customer's", so the name "had to do more than sound good", it "had to capture a mindset, shifting the focus from specs to a spirit of adaptability".

The Fathom will be available for pre-order in early 2027 for a starting price of $28,350. It is "projected to have more passenger volume than a Toyota RAV4", and will sport a "large, high-resolution touchscreen", vehicle-to-load, digital key support, as well as a frunk and bed.

www.arenaev.com

Here's the official name of Ford's next electric truck and how much it will cost

The company has also revealed when it plans to start taking pre-orders for it.
www.arenaev.com www.arenaev.com

 
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Ford revealed in February that it was working on an affordable mid-size electric truck to turn its emissions-free fortunes around. We now know a wee bit more about what to expect, so hop in for a quick ride.

It's named Fathom, and that's inspired by the company's effort to understand how people actually live with their vehicles.

To recap, this is the first vehicle that will be built on Ford's new universal platform, designed to streamline the company's production process. It'll start at US$28,350 (just under $30,000 when you tack on destination charges). That's almost the same as what you'd pay for a gas-powered Maverick.
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newatlas.com

Ford answers burning questions about its sub-$30K electric truck

Ford revealed in February that it was working on an affordable mid-size electric truck to turn its emissions-free fortunes around. We now know a wee bit more about what to expect, so hop in for a quick ride.
newatlas.com newatlas.com
 
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