Vodacom paid R200 million for a trademark that cost R30,000
A MyBroadband analysis has revealed that Vodacom’s 2019 valuation of the IoT.nxt trademark at R200 million would have assumed exponential revenue growth that the company has not achieved.
For the more cynical who discounted the IoT.nxt mark as worthless, we also attempted to determine the basic cost the company incurred to register its trademarks worldwide.
A MyBroadband analysis has revealed that Vodacom’s 2019 valuation of the IoT.nxt trademark at R200 million would have assumed exponential revenue growth that the company has not achieved.
For the more cynical who discounted the IoT.nxt mark as worthless, we also attempted to determine the basic cost the company incurred to register its trademarks worldwide.