oh right nothing to worry about the app on my phone then. phew.
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Big change coming for WhatsApp Business in South Africa where every reply will cost 12 cents
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dontcryforme
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New prices here: https://developers.facebook.com/doc...026:~:text=volume tiers (PDF)-,USD,-USD rates
They actually increased the Utility and Authentication prices too to $0.0095 @Jan
They actually increased the Utility and Authentication prices too to $0.0095 @Jan
Speedster
Honorary Master
Very important little change: As of Oct. 1, 2026 – Introduce a free monthly tier of service messages, to enable businesses to maintain an always-on presence on WhatsApp. Each month, every phone number will receive 1,000 free service messages, and only the 1,001st onward will incur a charge. These free service messages do not roll over but are refreshed monthly, by phone number.
BrazenLabs
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The 1,000 free messages will certainly soften the impact for smaller businesses. At higher volumes, though, the bigger question is whether every campaign and customer interaction should remain dependent on one platform.
Disclosure: I am involved with Brazen Labs, which developed Wina Wena as a locally priced second channel for suitable high-volume campaigns. It is not about abandoning WhatsApp, but giving South African businesses another route with predictable costs and greater control.
https://www.winawena.com/
Bad Ballie
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most people ignore the business nonsense on Whatsapp as well. They only engage when they need to.