FiestaST
Honorary Master
What Car? first look at the new 2027 Tucson
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The 2027 Hyundai Tucson is new. But is it actually innovative?
There are some genuinely worthwhile developments here. The hybrid system looks promising, the styling is reasonably well resolved, and there’s every chance the new Tucson will be a perfectly competent SUV.
But mechanically, particularly when it comes to the combustion engine, Hyundai appears to have taken a fairly conservative evolutionary approach.
Meanwhile, enormous attention has been lavished on software, infotainment, AI and the digital user experience.
The traditional instrument cluster is effectively disappearing into a software-driven display environment. The cabin is increasingly becoming an operating system. And, for reasons known only to the ergonomics department, the steering wheel is now basically square.
This raises a bigger question than simply whether the new Tucson is any good: Are carmakers still primarily designing cars — or are they increasingly designing mobile digital platforms that happen to have wheels?
In this video I look at:
• What’s actually new in the 2027 Hyundai Tucson
• The changes to the hybrid powertrain
• How much real innovation has occurred under the bonnet
• Hyundai’s growing emphasis on software and AI
• The disappearance of the conventional instrument cluster
• That square steering wheel
• And whether all this technology genuinely makes the vehicle better to use
There’s plenty to like here.
I’m just not convinced the industry’s definition of “innovation” is always aligned with yours.