Jaguar rebrand

Jaguar unveils new electric car after 'woke' ridicule​


Jaguar has revealed its new electric car two years after its controversial rebranding sparked a backlash with the firm accused of going "woke".

The unveiling of the all-electric Type 01 marks a gamble for parent company JLR, which has invested billions reinventing Jaguar and is facing mixed reactions over the new car's design and the brand's all-electric strategy.

The car itself is an imposing four-door "Grand Tourer", with a long bonnet that deliberately harks back to Jaguar's emblematic 1960s E-Type.

But it comes at a hefty price tag with a minimum cost of £130,000 in the UK and $130,500 in the US.
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www.bbc.com

Jaguar unveils new electric car after 'woke' ridicule

Two years after JLR relaunched Jaguar into a blizzard of controversy, it has launched its new EV.
www.bbc.com www.bbc.com
 
It's not my kind of car - cars must have character, which the current crop of electric mobiles just don't have.

I am sure this thing is going to have road presence in buckets. It will be a bitch to park at Waitrose though.
 
I've always been a bit of a Jaguar fan. They're a great alternative to the German trio - a less predictable choice and usually a classy option. You see fewer riced up Jags than other brands, although sadly they do exist.

So I hope this controversial mobile succeeds. At least it's not a Cyberkak. 🤮
 
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