Are SEF URLs really worth it?

:)
Now maybe people will believe me when I tell them I can improve their rankings for a fixed fee (as opposed to a monthly fee)...
 
I'd believe it. Lots of websites are hardly search engine optimised.

Monthly fee sounds like paid links, Google frowns on those.
 
Actually, there are monthly fees that make sense - Google AdWords (although not monthly, are ongoing (pay-per-click)) will bring in more traffic, for example, than organic search - but bang for your buck comes mostly from having a well designed (SEO) site.
 
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