DStv is in trouble

  • Thread starter Thread starter Daily Investor
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Neptuner said:
@Brian_G coming back to my point, Dstv is still not answering what the SA'n market is demanding. A premium sports package, there are trade-offs on the one they proposed recently, international rugby and others not included. If its around R500 so be it.
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Here's what DStv have to say about it, was in one of Jan's latest articles;


Du Plessis explained that these changes to DStv’s package were only the first phase. He said they had to keep the initial migration as simple as possible by retaining the existing product tiers.

“That is why it is a one-to-one transition in terms of what you had versus what you have now, while unlocking more value for customers,” Du Plessis said.

“If we had done it differently, such as creating a new package for all SuperSport channels or changing price points, it would have delayed our go-to-market timeline.”

Du Plessis said that was why this first phase was executed this way. “This is something we have been thinking about for a long time,” he said.

“We probably should have done it sooner, and we really wanted to get it into the South African market as quickly as possible.”

Asked whether the changes were too little, too late, Du Plessis said he does not believe that. He said DStv’s performance during the FIFA World Cup proved that.

“We had our best month in over ten years in South Africa during June. When the price is right, and the content available at the right value, customers will return to the platform,” he said.

Du Plessis said it was not too late to introduce these changes. It was simply something they needed to position properly with customers, he said.

“As Willington said, this is a bold first move. If you look at the level of change we are introducing to the market, it is quite significant,” he said.

“We will learn and evolve from this. If that means making further changes in the future, we will do so.”
 
Brian_G said:
Here's what DStv have to say about it, was in one of Jan's latest articles;


Du Plessis explained that these changes to DStv’s package were only the first phase. He said they had to keep the initial migration as simple as possible by retaining the existing product tiers.

“That is why it is a one-to-one transition in terms of what you had versus what you have now, while unlocking more value for customers,” Du Plessis said.

“If we had done it differently, such as creating a new package for all SuperSport channels or changing price points, it would have delayed our go-to-market timeline.”

Du Plessis said that was why this first phase was executed this way. “This is something we have been thinking about for a long time,” he said.

“We probably should have done it sooner, and we really wanted to get it into the South African market as quickly as possible.”

Asked whether the changes were too little, too late, Du Plessis said he does not believe that. He said DStv’s performance during the FIFA World Cup proved that.

“We had our best month in over ten years in South Africa during June. When the price is right, and the content available at the right value, customers will return to the platform,” he said.

Du Plessis said it was not too late to introduce these changes. It was simply something they needed to position properly with customers, he said.

“As Willington said, this is a bold first move. If you look at the level of change we are introducing to the market, it is quite significant,” he said.

“We will learn and evolve from this. If that means making further changes in the future, we will do so.”
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Dup will have to deal with one significant problem though- the brand is tarnished, beyond salvage some would say. Self-inflicted of course. Their recent wave of Frikkie Jonker threat-articles on this forum wasn't exactly a great idea either.

The company has deeply pissed off many subscribers past and present. It's going to take a helluva lot of work to fix that.
 
What is the implications of cancelling the 24 month contract after say 12 months? Penalties?
 
Ok, some more about the cricket - BIG win for fans..... ALL available cricket will be on the new sport package (was also verbally confirmed).


New DStv Packages: Everything changing and how to claim your plan

The new DStv packages are here! Enjoy revamped channel lineups, live sports, blockbusters and bigger savings. Compare packages and claim your perfect plan today
www.dstv.com www.dstv.com

What extra sport can I watch?​

  • SuperSport Cricket moves from being exclusive to Premium to being accessible to Sports package customers.
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Brian_G said:
Here's what DStv have to say about it, was in one of Jan's latest articles;


Du Plessis explained that these changes to DStv’s package were only the first phase. He said they had to keep the initial migration as simple as possible by retaining the existing product tiers.

“That is why it is a one-to-one transition in terms of what you had versus what you have now, while unlocking more value for customers,” Du Plessis said.

“If we had done it differently, such as creating a new package for all SuperSport channels or changing price points, it would have delayed our go-to-market timeline.”

Du Plessis said that was why this first phase was executed this way. “This is something we have been thinking about for a long time,” he said.

“We probably should have done it sooner, and we really wanted to get it into the South African market as quickly as possible.”

Asked whether the changes were too little, too late, Du Plessis said he does not believe that. He said DStv’s performance during the FIFA World Cup proved that.

“We had our best month in over ten years in South Africa during June. When the price is right, and the content available at the right value, customers will return to the platform,” he said.

Du Plessis said it was not too late to introduce these changes. It was simply something they needed to position properly with customers, he said.

“As Willington said, this is a bold first move. If you look at the level of change we are introducing to the market, it is quite significant,” he said.

“We will learn and evolve from this. If that means making further changes in the future, we will do so.”
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Incremental smental...
 
Just give us pay-per-view.

Would gladly fork out R100-R200 per Bok game. Lock me out outside of that. 10-15 Bok games a year. That's all I want to watch.
 
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