VODACOM SLASHES CALL RATES IN PEAK TIME
The new rate will also mean that Vodacom will offer its customers the cheapest peak time video call tariff in the world. The new tariff will be effective immediately for all pre-paid customers with no special subscription, starter pack or cell number required and from 1 October for all contract subscribers, subject to ICASA’s approval.
Says Alan Knott-Craig, CEO of the Vodacom Group: “This is a continuation of a trend to lower cell phone tariffs in a competitive environment. Reductions over the past year have included a 10% reduction in pre-paid; a 60% reduction in SMS and a massive 90% reduction in rates for data. Other than these new reductions in tariffs, consumers can expect our data tariffs to become even more competitive as we complete the roll-out of our 3G network.”
Vodacom also announced that these and other tariff adjustments awaiting ICASA approval, will see over 13 million Vodacom pre-paid customers, enjoying an actual overall reduction in their monthly cellular spend of between 4% and 9%. Except for very high spending Vodacom contract customers who already enjoy very low tariffs, other Vodacom contract customers can also look forward to a reduction in their monthly bill.
The new “Happy Hours” tariff applies to Vodacom-to-Vodacom calls, per second and per minute pre-paid packages as well as top-up and contract packages. It excludes Talk 500, Corporate 500, Talk 1000 and Messenger.
While there was an embargo placed on this news for 18:00 on Sunday, it became public knowledge on Friday afternoon. Share prices in the telecoms industry fell shaprly when this news broke.
One can expect MTN and Cell C to react to Vodacom’s announcement.
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